PageSpeed optimization - improve website loading times

A professional website needs a website with short loading times. Website speed has a direct impact on user experience, conversion rate and your SEO rankings. This makes pagespeed optimization an incredible lever that can increase your sales or a bottleneck that limits the success of your business.

Web design agency


  • Your page loads forever
  • High bounce rate on your page
  • Below average conversion rate
  • But you do not really know why


Do you recognize yourself?

With a slow website or online store you lose money every day! Nothing is more annoying than a website with poor loading time. Instead of waiting for a page to load, users then prefer to switch to the faster-loading competition.
Fast loading times not only make for happier visitors, but also for better SEO rankings, better ad performance and overall more sales!

According to analyses by Akamai and Portent the following rules apply to website load times:


  1. The best conversion rate is achieved with loading times between 1 and 2 seconds.
  2. A delay of 100 milliseconds can already reduce the conversion rate by 7%.
  3. Loading times of over 2 seconds can increase the bounce rate by 103%.


That means your pagespeed must be under 2 seconds!

Pagespeed optimization and SEO ranking

Google has officially confirmed that SEO rankings depend on pagespeed. A study by MOZ confirms Google's statement. According to this, the server response time (TTFB) is decisive for search engine rankings.

The study shows that

  • For rankings on page 1 (top 10), your server response time should be less than 300 ms.
  • A TTFB of less than 200 ms is recommended for a top ranking.

This is also in line with Google's statements. Google recommends a server response time of less than 200 ms

Which KPIs for pagespeed optimization

In order to provide users with an outstanding user experience, it is important to understand which pagespeed KPIs should be paid more attention to. 

There are three key metrics here:

  • SRT - Server Response Time: Also known as server response time, this is the time it takes the server to respond to the browser request, i.e. to send the first byte to the user (TTFB).
  • CLT - Content Load Time: Starts after the first byte is loaded and measures the time until HTML, CSS, synchronous JavaScript and media have been loaded.
  • PLT - Page Load Time: The total page load time starts after the content load time and measures the time required for the reloading of tracking JavaScript files.

Priority: SRT > CLT > PLT

Conclusion: The server response time is the most important parameter, not only for SEO. 300 ms should not be exceeded here.

Core Web Vitals

Talking about pagespeed without at least briefly mentioning the Core Web Vitals would be foolish. Google has defined metrics here that strongly influence the user-friendliness of your site.

Google has also officially confirmed that Core Web Vitals influence search engine rankings. This means that users and search engines are also directly influenced here.

Comparison with the competition

Improving website speed can be a double-edged sword. Although the magic limit of under two seconds is the goal of every performance agency, the reality is often different.

If you run an online store that cannot do without high-resolution images, you need to find a compromise between a professional online presence and page speed optimization.

Here it is advisable to compare yourself with the competition. This will help you to understand which loading time is the benchmark for your website.  

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Full Service

Full Service

As a full-service agency, we don't leave you on your own after carrying out our analysis. We accompany you afterwards also with the implementation of the optimization measures. No matter if Core Web Vitals or PageSpeed we know what helps.



Through many years of experience, we were able to develop a rigorous concept, with measures that actually make a difference. This is how we bring the loading times of your website into the green zone.

Fair prices

Fair prices

Pagespeed optimization does not have to be expensive! After a free initial consultation, you will receive an individual offer from us according to your needs.

Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim near Munich


Tel.:+49 (0) 89/995 290 96

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    Pagespeed optimization FAQ

    How important is pagespeed?

    Good pagespeed improves user experience, SEO and the conversion rate. This makes pagespeed optimization an important lever for more sales.

    How fast does my website need to be?

    A website should load in less than two seconds for a pleasant user experience. The lower the load time, the better, web page speeds under one second are the optimum. 

    Why is my website so slow?

    A slow website loading time can have different reasons. An overloaded server, too large image files or JavaScript files that are no longer used are the most common reasons.

    Why is the loading time of my website important?

    The loading time of your website is crucial because it directly influences the user experience. Long loading times often lead to higher bounce rates as visitors are not willing to wait for the page to load. In addition, search engines such as Google prefer fast websites, which can have a positive impact on search engine rankings.

    Which factors influence the loading time of a website the most?

    The loading time of a website is influenced by several factors, including the size and number of images, the use of JavaScript and CSS, the server response time, the number of HTTP requests and the use of caching techniques. A good optimization of all these aspects can significantly reduce the loading time.

    How can I optimize the size of my images for faster loading times?

    To optimize the size of your images, you should save images in a suitable format such as JPEG or PNG and compress them before uploading. Tools like TinyPNG can help with this. You should also make sure that the images are not larger than necessary and, if necessary, provide scaled versions for different devices.

    What is caching and how does it help to improve loading times?

    Caching is a technique in which copies of website resources are stored on the server or in the user's browser in order to avoid repeated requests. This means that content does not have to be reloaded each time, which significantly reduces the loading time. Implementing browser caching and server-side caching can significantly improve the efficiency of your website.

    How can I reduce the number of HTTP requests?

    Reducing the number of HTTP requests can be achieved by combining and minimizing CSS and JavaScript files, using CSS sprites for images and including scripts at the end of the HTML document. These measures reduce the number of resources that the browser has to load and thus speed up the loading time.

    What role does a content delivery network (CDN) play in page speed optimization?

    A Content Delivery Network (CDN) distributes your website resources across multiple servers worldwide, bringing content closer to the end user. This reduces latency and speeds up loading time, especially for international visitors. Using a CDN can be particularly beneficial for large websites with many global visitors.

    How can I optimize my CSS and JavaScript files?

    CSS and JavaScript files can be optimized by minification and merging. Minification removes unnecessary characters and spaces, which reduces the file size. Combining several files into a single file reduces the number of HTTP requests. In addition, unnecessary code should be removed and the loading of non-critical JavaScript should be made asynchronous.

    What is lazy loading and how can it improve loading time?

    Lazy loading is a technique in which images and other resources are only loaded when they reach the user's visible area. This reduces the initial loading time of the page and saves bandwidth, as only required content is loaded. Lazy loading can significantly improve performance, especially for pages with many images or videos.

    How do I check the loading time of my website and identify potential problems?

    Tools like Google PageSpeed Insightsand Pingdom can be used to analyze the loading time of your website and provide detailed reports on potential performance issues. These tools also provide recommendations on how to fix the identified issues.

    What is the significance of the server response time and how can it be improved?

    The server response time is the time it takes for the server to respond to a request. It can be improved by choosing a powerful hosting provider, optimizing database queries, implementing caching and using a content delivery network (CDN). A fast server response time contributes significantly to better overall website performance.