If you're not making any sales with your Shopify store, even though visitors are regularly coming to your site, it can be frustrating. That's why I have the 7 most common reasons and their solution for you. You can use them to increase the conversion rate in your Shopify store and thus increase sales.
Prefer to watch a video? Here Christian explains the 7 reasons.
Reason #1 for no sales: poor product description
The product description, together with the product images, must replace the physical sales experience. In a physical store, customers can inspect the product closely and get an impression of the quality.
With good product images and a good description, you also give customers the right information in your Shopify store so that they can make a purchase decision.
My tips for good product descriptions:
- Answer what the benefit of your product is.
- Answer which problem your product solves
- Appeal to the emotions of your customers
- Show the use cases
Reason #2 for no sales: No social proof
We humans are social beings. It is therefore common practice to use the experiences of other people as validation. In the same way, products that have not yet been bought, used and found to be good by other people are rejected.
- Add testimonials from satisfied customers to your product page
- Work with well-known influencers as brand ambassadors.
Reason #3 for no sales: Online store not optimized for mobile devices
Nowadays, most people navigate the internet with their smartphone. That's why your store needs to be optimized for smartphones first and foremost. Responsive design ensures that your store works on all devices and screen sizes.
Make sure that:
- Your Shopify Theme is Responsive.
- Your website also loads quickly on the mobile network.
- All devices in Shopify Analytics have a high conversion rate.
- you regularly check the functionality of your store on various end devices.
Reason #4 for no sales: inconsistent user guidance
The customer journey should be constant from start to finish. This will convince visitors step by step that your product is the right one. If this is not the case and your Shopify store is inconsistent here, this can lead to abandoned purchases.
So note that:
- your customer journey runs like a red thread through the entire ordering process.
Reason #5 for no sales: Wrong product offering
If you are not making any sales with Shopify, it may also be due to your product. Your product must be relevant to your target group. After all, a good and relevant product that solves a problem for your target group is simply the basic prerequisite for success in e-commerce.
Therefore, do some research and answer the following questions:
- Does my product solve a problem for the target group?
- What does my target group look like?
- Do users from my target group want to buy my product?
Reason #6 for no sales: Lack of marketing strategies
Another reason for no sales on Shopify can be a lack of visibility. The more people come into contact with your products, the more people can ultimately be mobilized to make a purchase.
If the first five reasons don't apply to your Shopify store or if you've fixed them in the meantime, then you should start with marketing campaigns to generate more traffic for your store. This is the only way to increase your sales in the long term.
The best way to do this is to read our article about Shopify Marketing through.
Reason #7 for no sales: insufficient product availability
In order to sell, the products must also be available. If your stock is regularly empty, this can frustrate users. Therefore, try to always have all your products available, if you can't at least use apps like Appikon to inform waiting customers when your stock has been replenished.
Conclusion: Find the reason why you can't book sales in Shopify
If you are not making any sales with your Shopify store, this can be frustrating and even threaten your existence. You should therefore act quickly and get to the bottom of the problem.
I recommend that you go through the list of the most common reasons and test what brings improvement. If you continue to have problems, you can contact us. As an experienced Shopify agency we will find the blockage that is preventing your store from selling.
Frequently asked questions
Why do I have visitors in my Shopify store but no sales?
Visitors to your Shopify store who do not become buyers can have various causes. It is often due to factors such as unclear product descriptions, a lack of social proof, poor mobile optimization or an unattractive product range. Therefore, check the user-friendliness of your store and the perception of your products by your target group.
How important is the quality of the product description for sales?
The quality of the product description is essential to generate sales. A good product description replaces the physical sales experience and gives the customer the information they need to make a purchase decision. A focus on benefits, emotional appeal and application examples is crucial here.
What can I do if my products do not yet have any reviews?
If your products don't have any reviews yet, you can build social proof through other measures. For example, you could collect testimonials from satisfied customers, use influencers as brand ambassadors or offer first-time buyers incentives to leave reviews, such as small discounts for leaving a review.
How do I optimize my Shopify store for mobile devices?
To optimize your Shopify store for mobile devices, make sure that your theme is responsive, the loading time remains fast and all mobile functions work flawlessly. Test the store regularly on different devices and make sure that the user guidance remains clear and simple.
Can an incorrect product range be the reason for no sales?
Yes, the wrong product offering can be a major reason for not generating sales. Your product must solve a problem for your target group or offer clear added value. Careful target group analysis is key to ensuring you are offering the right products.
Which marketing strategies are effective for increasing sales?
Effective marketing strategies include SEO optimizationsocial media marketing, paid ads (e.g. Google Ads, Facebook Ads), influencer collaborations and email marketing. Regular analysis of campaign results helps to refine your strategies and achieve more sales in the long term.
How can I prevent a lack of stock from preventing sales?
To prevent a lack of stock from preventing sales, you should check your stock levels regularly and set up low stock notifications using automated tools such as Shopify apps. Alternatively, you can use a "notify when available" function to inform customers when items are back in stock.
How do I check whether my customer journey is consistent?
You can check the consistency of the customer journey by going through the purchase process from your customers' perspective. Make sure that each step - from the landing page to the checkout page - builds on each other logically and is clearly understandable. Customer feedback can also help you to identify weak points.
How long does it take for a new Shopify store to generate sales?
The time to first sales varies greatly and depends on factors such as marketing, product appeal and target group relevance. With a well thought-out strategy and continuous optimization, initial sales can often be achieved in just a few weeks.
How do I find out why my Shopify store is not generating any sales?
To find the cause, you should proceed systematically: Analyze your product pages, your target group, your marketing, the loading time of your site and the conversion rate in Shopify Analytics. You can then make targeted improvements to any weaknesses identified.
Luke Schmidt
Senior SEO Consultant
As an SEO expert and content marketing manager, Lukas successfully increases the visibility of our clients in Google. He shares his in-depth knowledge of online marketing, SEO, e-commerce and Shopify on the Golden Web Age blog.
