Shopify Plus benefits - The 11 most important advantages

Shopify Plus is Shopify's premium solution and offers great benefits for companies that need a scalable, flexible and powerful platform. To help you decide whether it's worth making the switch for your business, I've summarized the most important Shopify Plus benefits for you. In this article, you'll find out which features really set Shopify Plus apart and whether it makes sense for your company to make the switch.

What is Shopify Plus?

I've already explained what Shopify Plus is and how it differs from Shopify in this Shopify Plus article in detail. Here is the short version:

Shopify Plus is the enterprise version of Shopify, designed specifically for large companies. It offers advanced features such as more customization options, higher scalability, individual automation (e.g. through Shopify Flow), and dedicated support. Ideal for high-volume stores that need a stable and customizable system.

The advantages of Shopify Plus

#1 Scalability thanks to stability

With Shopify Plus, you can be sure that your store is always available. You get access to the best servers and can therefore benefit from maximum uptime. Even events like Black Friday are no challenge with the high-end plan. With up to 11,000 orders per minute, you have enough capacity to scale.

#2 Personal Merchant Success Manager

With Shopify Plus, you get your own Merchant Success Manager - your direct contact for all matters relating to your store. This expert not only supports you with technical problems, but also advises you on strategic issues. Among other things, your Merchant Success Manager will help you with

1. Troubleshooting and optimization: Quick solutions for technical challenges and helpful recommendations for optimizing your store.
2. Strategy development: Professional advice on growth strategies and scaling options so that you can fully exploit the potential of your store.
3. Latest features and best practices: Regular updates on new Shopify features as well as proven best practices from the most successful Shopify stores.

With the support of a Merchant Success Manager, you save valuable time and gain access to exclusive knowledge that can help your business grow faster.

#3 Exclusive Shopify Plus Apps

Shopify Plus customers have access to exclusive apps that offer advanced features for efficient growth, here are some examples:

1. Shopify Flow: Automates complex workflows such as inventory management, marketing and customer service without the need for programming.
2. Launchpad: Facilitates the planning and automation of sales promotions and product launches, e.g. with automatic price changes and stock updates.
3. Script Editor: Enables custom discounts and customizable checkout experiences, e.g. special discount rules and shipping options.
4. Bulk Account Inviter: Helps to efficiently create customer accounts and invite customers to the new store.

These apps significantly improve efficiency and the customer experience and are specially tailored to large volumes and complex requirements.

#4 Maximum customization options for an optimized customer experience

Shopify Plus offers you unprecedented flexibility to customize your store and get the most out of your brand. In addition to the high-quality standard themes, Shopify Plus enables extensive customization of your store's design and layout. The checkout area in particular - exclusively for Shopify Plus customers - can be completely customized to your needs, guaranteeing seamless integration of your corporate identity.

In order to maximize the conversion rate, experienced conversion agencies can carry out A/B tests to find out which design elements and functions are best received by your customers. This data-supported optimization enables you to achieve a personalized and high-performance shopping experience that not only increases user satisfaction, but can also significantly boost your store's sales.

#5 B2B features

While the regular Shopify plans are only aimed at B2C merchants, you can also run a B2B store with Shopify Plus. Here are the features enabled by Shopify Plus:

1. B2B on Shopify: Enables the creation of separate B2B stores or B2B sections in the existing store with individual price lists, discounts and net prices.
2. Customizable price lists and customer groups: Provides the ability to set customized prices based on order quantity or customer group.
3. Customized payment and shipping terms: Flexible payment and shipping options for large customers, such as net 30-day payment targets.
4. B2B-specific checkout: customized checkout for larger orders, e.g. with individual tax rates and payment solutions.
5. API integration: For easy connections with ERP, CRM and other enterprise systems to optimize the sales process.

#6 Content Delivery Network

A content delivery network ensures that your store is easily accessible from all parts of the world. To do this, your store is made available on several server locations worldwide. This means that customers can always access a nearby server. Of course, this all happens automatically and in the background. Shopify Plus takes care of what normally requires a lot of technical know-how and can lead to high costs.

#7 Lower costs

Shopify is primarily designed for larger stores. This also means that Shopify Plus can be cheaper than the alternative plans from a certain sales volume due to lower transaction costs. Shopify Plus can therefore also be profitable in terms of costs, although profitability varies from store to store.

#8 Accounts for employees

Shopify Plus has no limit for employee accounts. So if your team consists of more than 15 people, you will reach your limits with the regular Shopify plans.

#9 Shopify Launchpad for automated sales promotions

Shopify Launchpad allows you to schedule and automate sales promotions and product launches. This exclusive tool is particularly useful for events such as Black Friday or seasonal sales. You can run price changes, stock updates and checkout adjustments automatically without having to intervene manually.

Launchpad also provides you with real-time analytics to track the success of your campaigns live. This greatly simplifies the management and execution of large campaigns and maximizes sales without additional effort.

#10 Efficient process automation with Shopify Flow

Shopify Flow allows you to automate recurring tasks in your store, saving you valuable time. With this exclusive tool for Shopify Plus customers, you can create complex workflows simply by dragging and dropping, without any programming knowledge.

Examples of how Flow can be used include automatic stock notifications, categorizing customers into specific groups and detecting potentially fraudulent orders. By automating with Shopify Flow, you reduce manual work and optimize your processes.

#11 Up to 10 stores possible

With Shopify Plus, you have the option of running up to 10 stores in parallel. This is ideal for an international setup, for example, where certain regions have their own store. You then have full control and customization options. This allows you to run promotions in certain regions independently of each other.

Is it worth switching to Shopify Plus?

As you can see from the benefits, Shopify Plus is primarily aimed at large and internationally active companies.

The high monthly costs of Shopify Plus raise the question of when it is worth switching to Shopify Plus. Turnover is often taken as the basis of assessment for this. A turnover of approx. 800,000 USD per year can be taken as a guideline.

However, the decision should not only be based on turnover, as some Shopify Plus functions could be essential for your company. It must therefore be decided individually whether the switch is worthwhile or not.

Conclusion: Shopify Plus is the right choice for large or internationally active companies

The advantages of Shopify Plus result in three types of companies for which Shopify Plus makes sense. Firstly, it can be linked to the size and turnover of the company. With high turnover, the costs are recouped through the lower transaction fees. Shopify Plus is also required for collaboration between teams of more than 15 people and the upgrade can also be worthwhile for high scalability.

The situation is similar for internationally operating companies, which benefit immensely from the advantages of Shopify Plus. The Content Delivery Network guarantees fast loading times worldwide and the ability to set up up to 10 stores simultaneously ensures ideal international setups.

Shopify Plus is also relevant for B2B companies, as some essential features only work with the Enterprise solution.

If you are thinking about upgrading to Shopify Plus and want to scale your online store, we are the Shopify agency are the right people to contact. Feel free to contact us for an initial consultation to see how we can support you.

Frequently asked questions about the Shopify Plus benefits