SOUL SPICE
The
customer
Soul Spice is a German online store for high quality organic spices.
Organic quality harvested by hand creates space for carefully selected, fresh ingredients and enables fair payment for spice farmers.
The
problems
Storytelling
Soul Spice clearly differentiates itself from competitors through the fair and sustainable production of spices. This should be emphasized through emotional storytelling.
User guidance
The operation of a store should be as simple as possible, so that customers of all ages can quickly find their way around. The goal was clear and simple user guidance.
Slow loading time
One second slower corresponds to a conversion rate decrease of 7%! Therefore, during the redesign, special attention was paid to a fast loading time and unnecessary apps and code snippets were removed.
Product understanding
The special thing about Soul Spice products is that they are produced fairly and handmade. This should also be communicated clearly and easily understandable on the product pages.
Our
solution
Through targeted optimization measures in the store, we were able to increase sales by 43% in the first four weeks.
We implemented various optimization measures in the store to increase confidence in the products and the store. In addition, the average shopping cart was significantly increased through intelligent upselling and cross-selling.
We are pleased to be working with the SOUL SPICE brand for the long term and look forward to building on this success in the future.
