WHITE STONE
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT, SEO & ANALYTICS
Shopify - UI / UX Design - Conversion Optimization
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The
customer
WEISSENSTEIN is a German online store for high quality bathroom utensils without drilling. The special feature is that the products can be installed in a minute without drilling and damage to the wall or tile. WEISSENSTEIN sells its bathroom accessories as a D2C brand both directly to end customers and to large customers.
The
problems
1
Key accounts
The particular design challenge was to create a store that appeals to both B2C and B2B customers. In the design, attention was paid to simple user guidance for both target groups.
2
User guidance
The operation of a store should be as simple as possible, so that customers of all ages can quickly find their way around. The goal was clear and simple user guidance.
3
Lack of trust
Clear user benefits such as free shipping, telephone support, discounts, clarity about payment methods and return rights address basic interests of every customer. Therefore, special emphasis was placed on clear communication in the design.
4
Color variants
All products are available in both black and silver. Therefore, a clear variant selection was implemented, which should run through the entire store.
5
Slow loading time
One second slower corresponds to a conversion rate decrease of 7%! Therefore, during the redesign, special attention was paid to a fast loading time and unnecessary apps and code snippets were removed.
6
Product understanding
The special feature of WEISSENSTEIN products is that they can be installed without drilling. This should also be communicated clearly and easily understandable on the product pages.
Our
solution
With the workshop, which Golden Web Age held together with the customers, we also started the project "WEISSENSTEIN Shop-Relaunch". The high quality of the products should already be reflected in the appearance of the store. Therefore, it was defined to relaunch the branding of the store and to adapt it to the specially set values on quality and aesthetics. We already developed first ideas together with the entrepreneurs; further ideas were finally found during internal meetings with the responsible designers, graphic artists, copywriters and programmers.
Thanks to several years of experience in creating store systems, we were already able to draw on the results of previous A/B tests. The knowledge gained from this is also reflected in the design and implementation of the WEISSENSTEIN store.
Thanks to the redesign of the WEISSENSTEIN store, all KPIs were increased enormously within the first four weeks after the relaunch.
"Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
"After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
"Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
"After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
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