An expiration date has been set for Google Analytics (Universal Analytics). Find out why you only have a few months to migrate and should act now!

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Google Analytics 4 conversion
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Car world Simon
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Universal Analytics

Universal Analytics will be switched off on 01.07.2023. Until then you have to switch to GA4.

This means that you only have a few months left to prepare your entire GA4 setup if you want to be able to analyze data for a full year cycle in GA4 next year.

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Why it's worth switching to Google
Analytics 4

Mig 1

The new analytics provides AI-powered insights, captures users across multiple devices, and offers more granular data control.

The latest version of Google Analytics includes advanced user behavior insights, deeper integration with Google Ads, and cross-device tracking.

New functions with GA4:

  • Better AI-powered insights into user behavior.
  • Cross-platform tracking
  • Better integration with Google Ads
  • Intelligently organized reports
  • Smarter tracking to future-proof your business
  • Event tracking without additional codes

There are two ways, which one suits you?

Own migration

Perform migration yourself

Follow Google's support article and best practices and perform the migration yourself.

You need to make changes in your page source code and redefine events. Use the new event names and parameters required for Google Analytics properties.

Own migration

Have GA4 migration done by agency

Does migrating on your own sound like a mammoth task? No problem, we're happy to help you make the switch. Just click the link below to schedule a free consultation with an expert from the Golden Web Age team.

Book free consultation

Migration to Google Analytics 4

Migration to Google Analytics 4

Tracking Audit & Initial Setup

Tracking Audit & Initial Setup

Workshops & Trainings

Workshops & Trainings

Advanced event tracking

Advanced event tracking

Advanced eCommerce Tracking

Advanced eCommerce Tracking

Tracking with Google Tag Manager

Tracking with Google Tag Manager

Visualization with Google Data Studio

Visualization with Google Data Studio

General advice on tracking

General advice on tracking

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GA4 Migration
Questions & Answers(FAQ)

What is Google Analytics 4?

Google Analytics 4 (GA4) new form the tracking, with which you are optimally prepared for future analysis requirements. GA4 includes the following features:

  • - Collection of website as well as app data, with the Customer
  • - Journeys can be better understood
  • - Use of results-based data
  • - Privacy-compliant analytics without cookies
  • - Behavioral and conversion modeling
  • - Simple forecasting functions
  • - Direct integration into media platforms
When will Google shut down Universal Analytics?

Google has announced that Universal Analytics will stop collecting new data on July 1, 2023. A few months after that date, you'll still be able to access your old Universal Analytics data, but no new data will be collected. A few months after that, Google will stop providing access to Universal Analytics altogether.

How long do I have for the changeover?

You only have a few months left to make the switch. This means that you need to start preparing NOW.

A good analysis implementation can take several months of planning, preparation and implementation.
It is mandatory that the implementation be completed by 06/30/2023.

When should I start the conversion?

NOW! This means that you have a little more than 3 months to prepare your entire GA4 setup if you want to have data available in GA4 reports for an entire year period!

How will the transition to Google Analytics 4 work?

There will not be a smooth transition with old tracking code, as was the case with Classic Analytics to Universal Analytics.
Old tracking codes will need to be adjusted in your website's source code so that they can continue to function and collect data. The transition to GA4 requires a complete rethink of your tracking strategy and setup.

What is the big difference between Universal Analytics and Google Analytics 4 (GA4)?

The data model itself is completely different! Instead of a session-based data model like Universal Analytics, GA4 is based on events and parameters. Everything in GA4 is an event, even a page view is an event.

Is Google Analytics 4 really better?

GA4 is actually a much better and more future-proof tool than Universal Analytics, based on modern technology (and not 15+ years old) and based on a well thought-out, logical and structured data schema.

Who can help me with a migration from Universal Analytics to Google Analytics 4 if I don't want to or can't do this conversion myself?

If you are not able to perform the migration yourself, you can call on a Google Analytics 4 agency for help. As an experienced agency from Munich, we at Golden Web Age are happy to assist you as a partner. In a free initial meeting we can discuss your tracking requirements and the effort of a migration.

How can I recognize a good Google Analytics agency?

A Google Analytics agency should have many years of experience in tracking. Ideally, this can be proven by certificates (e.g. Google certificates), trainings or customer projects.We at Golden Web Age have over 10 years of experience in this field. We have several certifications directly from Google, especially for Google Analytics. In addition, we can also prove dozens of customer projects for which we have already successfully implemented complex tracking systems.

When is Google Analytics 4 coming?

Google Analytics 4 is already available and can be installed. The GA 4 migration is already advisable now, as this can create a harmonious transition period until Universal Analytics is switched off.

Is Google Analytics 4 free of charge?

GA4 is completely free and the coverage limits will never be reached by most SMEs.

When will Google Analytics be turned off?

Universal Google Analytics will be switched off on July 01, 2023 and will no longer collect new data from then on. You will still have access to the historical data for at least 6 months. Nevertheless, a GA4 migration already makes sense now in order to capture historical data in GA4 as well.

Are you ready to move to Google Analytics 4

Book initial consultation now