GOOGLE ANALYTICS 4 MIGRATION - FROM UNIVERSAL ANALYTICS TO GA4

Google Analytics 4 (GA4) new form the tracking, with which you are optimally prepared for future analysis requirements. GA4 includes the following features:

• - Collection of website as well as app data, with the Customer
• - Journeys can be better understood
  
• - Use of results-based data
• - Privacy-compliant analytics without cookies
• - Behavioral and conversion modeling
• - Simple forecasting functions
• - Direct integration into media platforms
  

Google has announced that Universal Analytics will stop collecting new data on July 1, 2023. A few months after that date, you'll still be able to access your old Universal Analytics data, but no new data will be collected. A few months after that, Google will stop providing access to Universal Analytics altogether.

You only have a few months left to make the switch. This means that you need to start preparing NOW.

A good analysis implementation can take several months of planning, preparation and implementation.
It is mandatory that the implementation be completed by 06/30/2023.

NOW! This means that you have a little more than 3 months to prepare your entire GA4 setup if you want to have data available in GA4 reports for an entire year period!

There will not be a smooth transition with old tracking code, as was the case with Classic Analytics to Universal Analytics.
Old tracking codes will need to be adjusted in your website's source code so that they can continue to function and collect data. The transition to GA4 requires a complete rethink of your tracking strategy and setup.

The data model itself is completely different! Instead of a session-based data model like Universal Analytics, GA4 is based on events and parameters. Everything in GA4 is an event, even a page view is an event.

GA4 is actually a much better and more future-proof tool than Universal Analytics, based on modern technology (and not 15+ years old) and based on a well thought-out, logical and structured data schema.

If you are not able to perform the migration yourself, you can call on a Google Analytics 4 agency for help. As an experienced agency from Munich, we at Golden Web Age are happy to assist you as a partner. In a free initial meeting we can discuss your tracking requirements and the effort of a migration.

A Google Analytics agency should have many years of experience in tracking. Ideally, this can be proven by certificates (e.g. Google certificates), trainings or customer projects.We at Golden Web Age have over 10 years of experience in this field. We have several certifications directly from Google, especially for Google Analytics. In addition, we can also prove dozens of customer projects for which we have already successfully implemented complex tracking systems.

Google Analytics 4 is already available and can be installed. The GA 4 migration is already advisable now, as this can create a harmonious transition period until Universal Analytics is switched off.

GA4 is completely free and the coverage limits will never be reached by most SMEs.

Universal Google Analytics will be switched off on July 01, 2023 and will no longer collect new data from then on. You will still have access to the historical data for at least 6 months. Nevertheless, a GA4 migration already makes sense now in order to capture historical data in GA4 as well.