Home
Google Analytics 4 Migration

GOOGLE ANALYTICS 4 MIGRATION – FROM UNIVERSAL ANALYTICS TO GA4

An expiry date has been set for Google Analytics (Universal Analytics). Find out here why you only have a few months to migrate and why you should act now!

Find out more

Universal Analytics will be discontinued on 1 July 2023. You must switch to GA4 by then.

This means that you only have a few months left to get your entire GA4 setup ready if you want to be able to analyse data for a full annual cycle in GA4 next year.

Find out more

What’s new in GA4

Why switch to Google?
Analytics 4 is worth it

The new Analytics provides AI-based insights, tracks users across different devices and offers more detailed control over data.

The latest version of Google Analytics offers enhanced insights into user behaviour, deeper integration with Google Ads and cross-device tracking.

New features with GA4:

Better AI-driven insights into user behaviour
Cross-platform tracking
Better integration with Google Ads
Intelligently organised reports
Smarter tracking to ensure your business is ready for the future
Event tracking without additional code

Google Analytics 4 migration: here’s how to do it!

There are two ways – which one suits you best?

Carry out the migration yourself

Follow the Google support article and best practices, and carry out the migration yourself.

To do this, you’ll need to make changes to your website’s source code and redefine events. Use the new event names and parameters required for Google Analytics properties.

Have an agency handle the GA4 migration

Does migrating on your own sound like a mammoth task? No problem – we’d be happy to help you with the transition. Simply click on the link below to arrange a free consultation with an expert from the Golden Web Age team.

Book a free consultation

Our services

Migration to Google Analytics 4

Tracking Audit & Initial Set-up

Workshops & Training Courses

Advanced event tracking

Advanced e-commerce tracking

Tracking with Google Tag Manager

Visualisation using Google Data Studio

General advice on tracking

CONTACT

Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim, near Munich

Email: hallo@goldenwebage.de

Tel.:+49 (0) 89/995 290 96

Or send a message

WE ARE
GOOGLE-CERTIFIED

Satisfied
Partners

Have a look through our Google reviews to find out more about us
and to find out more about our work.

Samuel Drew, BMW Group

"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."

Thorsten Lüttger, PAKAMA athletics GmbH

"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"

Boris Rafalski, Soul Spice

"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."

Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."

Michael Gobran, mindset coach

"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"

Sabine Anna Engel, Frida & Fritz

"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"

Nicolas Colsman, Teachers’ News

"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"

Bastian Kunkel, Insurance with a brain

"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"

Maike Retzer, Miomente GmbH

"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."

Igor Posikow, solicitor

"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"

Samuel Drew, BMW Group

Thorsten Lüttger, PAKAMA athletics GmbH

Boris Rafalski, Soul Spice

Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

Michael Gobran, mindset coach

Sabine Anna Engel, Frida & Fritz

Nicolas Colsman, Teachers’ News

"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"

Bastian Kunkel, Insurance with a brain

Maike Retzer, Miomente GmbH

Igor Posikow, solicitor

More customer testimonials

GA4 Migration
Frequently Asked Questions (FAQ)

What is Google Analytics 4?

Google Analytics 4 (GA4) is a new form of tracking that ensures you are fully prepared for future analytics requirements. GA4 includes the following features:

– Collection of website and app data, which allows the customer
– Journeys can be better understood
– Use of outcome-based data
– Data protection-compliant analytics without cookies
– Behavioural and conversion modelling
– Basic forecasting functions
– Direct integration into media platforms

When will Google phase out Universal Analytics?

Google has announced that Universal Analytics will stop collecting new data on 1 July 2023. For a few months after this date, you will still be able to access your old Universal Analytics data, but no new data will be collected. A few months after that, Google will completely discontinue access to Universal Analytics.

How long do I have to make the change?

You only have a few months left to make the change. This means you need to start preparing NOW.

Implementing a good analytics system can take several months of planning, preparation and implementation.
It is essential that the implementation be completed by 30 June 2023.

When should I start making the change?

NOW! This means you have just over 3 months to get your entire GA4 setup ready if you want to have data for a full calendar year available in your GA4 reports!

How will the transition to Google Analytics 4 take place?

There will be no seamless transition from the old tracking code, as was the case with the move from Classic Analytics to Universal Analytics.
Old tracking codes must be updated in your website’s source code to ensure they continue to function and can collect data. The transition to GA4 requires a complete rethink of your tracking strategy and setup.

What is the main difference between Universal Analytics and Google Analytics 4 (GA4)?

The data model itself is completely different! Instead of a session-based data model like Universal Analytics, GA4 is based on events and parameters. Everything in GA4 is an event; even a page view is an event.

Is Google Analytics 4 really better?

GA4 is actually a much better and more future-proof tool than Universal Analytics; it is based on modern technology (rather than being 15+ years old) and relies on a well-thought-out, logical and structured data schema.

Who can help me migrate from Universal Analytics to Google Analytics 4 if I don’t want to or am unable to carry out this change myself?

If you are unable to carry out the migration yourself, you can seek assistance from a Google Analytics 4 agency. As an experienced agency based in Munich, we at Golden Web Age would be delighted to support you as your partner. We would be happy to discuss your tracking requirements and the scope of the migration during a free initial consultation.

How can I tell if an agency is good at Google Analytics?

A Google Analytics agency should have many years’ experience in the field of tracking. Ideally, this can be demonstrated through certifications (e.g. Google certifications), training courses or client projects. Here at Golden Web Age, we have over 10 years’ experience in this field. We hold several certifications directly from Google, particularly for Google Analytics. We can also point to dozens of client projects for which we have already successfully implemented complex tracking systems.

When is Google Analytics 4 coming?

Google Analytics 4 is already available and can be installed. It is advisable to migrate to GA 4 now, as this will allow for a smooth transition period until Universal Analytics is phased out.

Is Google Analytics 4 free?

GA4 is completely free, and most SMEs will never reach the data collection limits.

When will Google Analytics be deactivated?

Universal Google Analytics will be discontinued on 1 July 2023 and will no longer collect any new data from that date onwards. You will still have access to historical data for at least another six months. Nevertheless, it makes sense to migrate to GA4 now so that you can start collecting historical data in GA4 as well.