Website relaunch: greater SEO and conversion success
Personalised and holistic: a bespoke strategy for your project
More SEO traffic, more conversions and more revenue following the relaunch
Relaunches and redesigns without the headaches: a seamless process thanks to experienced experts
What makes a relaunch successful
Has your website been stuck in 2010? Then it’s time for a website relaunch!
But be careful: a website relaunch should always be carried out by a professional. A website relaunch is an extremely delicate process for your online business. Complications during implementation can lead to significant losses in SEO visibility.
As an online marketing agency, we’d be happy to advise you on this topic and, if you wish, carry out the entire relaunch for you, so you can be sure that everything runs smoothly and that the relaunch has a positive impact on your project.
Here’s how we’ll support you with your website relaunch
Relaunch Planning
Choosing the right CMS and integration
Designing SEO requirements
Conversion-optimised website design
Implementation of the relaunch
Setting up tracking
Redirect Management
Go-live
Symptoms
- Your page takes ages to load
- High bounce rate on your website
- Below-average conversion rate
- But you don’t really know why
Does that sound familiar?
An outdated website will put off potential customers who would otherwise have made a purchase. Your website represents your brand online. These days, visitors expect certain quality standards that a standard website simply cannot meet. We can help you convey the value of your brand to your customers by relaunching your website.
Make the most of the website relaunch as an opportunity
We’ll help you to structure your website clearly as part of the relaunch, so as to create a technically sound foundation.
The website relaunch can therefore also be used to resolve previous issues relating to technical SEO, tracking or menu navigation from the ground up.
Our website relaunch process in detail
Objective: To clearly define the objectives for the website relaunch (e.g. increasing lead generation, improving the conversion rate, boosting online visibility, etc.)
Target audience analysis: Identifying the target audiences and defining personas to ensure that the new website meets their needs and expectations.
Competitor analysis: Analysing competitors’ websites to ensure that the new website is competitive by comparison.
Content strategy: Planning and creating content for the new website to ensure that it is relevant, engaging and search engine optimised.
Design and usability optimisation: Designing the new website with an appealing layout, an optimised user experience and easy-to-understand navigation.
Technical implementation: Implementing the technical requirements for the new website, such as responsive design, fast loading times, search engine optimisation and security measures.
Launch strategy: Planning the website launch and the publication of content to ensure that the website is easily accessible to the target audience.
Post-launch optimisation: Continuous monitoring and optimisation of the new website to ensure that it achieves its objectives and is continually improved.
How we measure the success of your website relaunch
To measure the success of a website relaunch, there are various metrics that we track for you. Here are the key metrics:
Traffic:We are monitoring whether traffic to your website has increased or decreased following the relaunch.
Conversion rate:The conversion rate measures the percentage of website visitors who carry out a specific action, such as making a purchase or filling in a form. Following the relaunch, this figure should increase significantly
Bounce rate:The bounce rate indicates how many visitors leave your website without taking any further action. A high bounce rate may suggest that your website is not engaging or user-friendly. We monitor the bounce rate to see whether the relaunch has helped to reduce it.
Search engine ranking:We’ll check whether your website’s ranking in search engine results improves following the relaunch.
User feedback:Feedback from your website’s users can also help to determine whether the relaunch has had a positive impact. We can use surveys, ratings or comments on your behalf to gather feedback from users.
It is important to check regularly whether the targets set are being met and whether further adjustments are needed to ensure the success of the website relaunch.
The consequences of an outdated website
An outdated website can have various negative consequences for your business, such as:
A decline in user experience: If your website is out of date, it may no longer meet your visitors’ expectations. Outdated designs, slow loading times, poor navigation and disorganised content can lead to visitors leaving your website and never returning.
Loss of search engine rankings: An out-of-date website can also affect your search engine rankings. Search engines such as Google favour websites that are optimised for mobile, have fast loading times and are user-friendly. If your website does not meet current standards, you may drop down the search results and receive less traffic to your website.
Lower conversion rate: An outdated website can also lead to a lower conversion rate. If your visitors are dissatisfied due to a poor user experience or outdated content, they are unlikely to become customers. A new, modernised website can help turn more visitors into customers.
Damage to your reputation: An outdated website can also damage your reputation. Visitors may get the impression that your company is not keeping up with the times or is unprofessional. A modern, appealing website can help ensure that visitors have a positive impression of your company.
Security risks: An outdated website can also pose security risks. If your website is not updated regularly, security vulnerabilities may arise that could be exploited by hackers. A modern, up-to-date website can help ensure that your visitors and your data remain secure.
Relaunch vs. Redesign
The aim of a redesign is to make the website more visually appealing. However, elements such as the page structure, the menu and the basic concept remain unchanged. A website relaunch refers to a complete overhaul of the website. In this process, the site is completely reimagined and, where necessary, rebuilt with a new structure.
Website Relaunch FAQ
How long does a website relaunch take?
The duration of a website relaunch can vary considerably depending on the scope and complexity of the project. As a rule, a website relaunch can take between three months and a year.
In some cases, a simple website redesign can be completed within a few weeks, whilst a comprehensive website relaunch – involving a complete overhaul of the website’s structure, design, functionality and content – can take several months.
The exact duration also depends on various factors, such as the size of the company, the complexity of the website, the budget and the availability of resources. To ensure that the website relaunch is carried out within a reasonable timeframe and to a high standard, the project’s steps and objectives should be clearly defined in advance.
How much does a website relaunch cost?
The cost of a website relaunch can vary considerably, as it depends on various factors such as the size of the business, the complexity of the website, the required functionality and the scope of the project. During a free initial consultation, we can provide a rough estimate of the costs following a brief analysis.
How often should you carry out a website relaunch?
A website relaunch is usually carried out when the existing website is out of date, no longer meets requirements, or no longer reflects current design and technology trends. It may also be necessary to carry out a website relaunch to improve the company’s online marketing or to enhance the website’s user-friendliness and functionality.
Following a carefully planned and professionally executed website relaunch, another relaunch is usually not required for a long time to come. Active ongoing support, involving regular minor optimisations, also ensures that everything remains up to date following the relaunch.
What mistakes should be avoided when relaunching a website?
When relaunching a website, there are a number of mistakes that should be avoided. Here are some key points to bear in mind:
- Lack of planning:A website relaunch requires careful planning to ensure that everything runs smoothly.
- Neglecting SEO:If you don’t pay attention to SEO during your relaunch, your search engine ranking could drop.
- Non-responsive design:A non-responsive website can have a negative impact on user experience.
- Unclear objectives:Before carrying out a website relaunch, clear objectives should be defined.
- No backups:It is imperative that all files and content from the old website are backed up before the relaunch goes live.
- Inadequate testing:Before the launch, a thorough testing phase should be carried out to ensure that all the website’s features are working smoothly.
- No training: Where appropriate, training staff in the use of the new CMS may make the transition easier.
What are the benefits of a website relaunch?
A website relaunch can offer a wide range of benefits for businesses and organisations, including:
- Improved user experience:A modernised website can offer a better user experience and keep users on the site for longer.
- Improved visibility and SEO:A new website can help improve visibility on search engines and boost rankings, which can lead to more traffic to the website.
- Adapting to new technologies:An updated website can better incorporate new technologies such as mobile devices or social media integrations.
- Increased conversion rate:A well-designed website can help to increase the conversion rate by encouraging visitors to take specific actions.
Improved safety:An up-to-date website can improve security by addressing vulnerabilities and security flaws.
How can you ensure that traffic does not drop during the website relaunch?
Through extensive testing and troubleshooting in a development environment, most errors can be rectified before launch.
It is also advisable to leave the website relaunch to the experts. As an online marketing agency, we know what to look out for during a relaunch and can therefore minimise any loss of traffic.
What SEO measures should be taken into account when relaunching a website?
When relaunching a website, it is particularly important that the underlying structure is optimised for search engines and that the technical details are set up correctly
Furthermore, the following points should be taken into account: keyword research, on-page optimisation, technical optimisation, setting up redirects, checking and adjusting backlinks, and monitoring following the relaunch.
How can you ensure that the user experience is improved following a website relaunch?
The key points for improving the user experience following a website relaunch are:
– Carry out usability tests
– Use responsive design
– Easy navigation
– Fast loading times
– Accessibility
– Improve content
As an experienced agency, we have the necessary expertise to improve your website’s user experience through its relaunch.
