WEB ANALYTICS
BUSINESS INTELLIGENCE
Your web analytics agency: Golden Web Age
As an agency from Munich specializing in web analysis, we place explicit value on data-based procedures in all of our agency's measures. We believe that without such a solid quantitative database no decisions about product, online marketing channels or website should be made today. Therefore, part of our offer is a comprehensive web analytics and business intelligence package.
Our consultants and analysts will help you to organize your company in a digital and data-driven way. We focus on imparting knowledge about the various metrics and the available web analytics tools. We are also available as a competent consultant and source for evaluations of access figures, conversions, usability and funnel key figures. We are also happy to help you with the concept of your web analytics measures for your responsive website in order to make all data evaluable.
Web analytics with Google Analytics and Matomo
Google Analytics is one of the most powerful tools available today, showing you exactly how visitors to your website are behaving. And the best thing for you: Google also offers the majority of its services free of charge. Even complex setups such as multi-domains, your own development and test environments, different countries, stores and e-commerce websites can be analyzed - the problem here is much more the how than the whether.
Matomo is an open source-based solution for your individual web analytics - we often use it as an alternative to Google Analytics. The user interface is also very clear, which is why it is possible to work quickly and in a structured manner with the software and query a wide range of parameters.
We develop our recommendations for action on the basis of the data obtained through Matomo, tailored to the customer in terms of fit and timing.
A major advantage of Matomo is that the data is stored on your own server - for data protection reasons alone. You can also take your analytics to an even higher level at any time.
Analytics Audits & Optimization
The essential basis for analyzing your website and all marketing activities is reliable data. The correct collection of all data can only be achieved by setting up your Google Analytics account correctly.
Thanks to our experience in web analytics, we know which errors distort your data and help you to ensure the validity of your data so that you can draw the right conclusions.
STRUCTURING THE ACCOUNT
Structuring your Google Analytics account correctly is essential so that you can keep track of all your data.
KEY FIGURES & DEFINED TARGETS
The key figures must always be considered in the right context - we know which targets are important and how they must be viewed.
DATA PROTECTION REGULATION
We set up your Google Analytics account in compliance with the GDPR and help you to expand your privacy policy.
DASHBOARDS & REPORTS
We create helpful reports that make work easier for your employees or managers (as PDF or Excel files).
Analytics Tracking Concept & Strategy
Every website is different and therefore there are always different requirements in the area of web analytics. Unfortunately, simply setting up your web analytics account is not enough.
We at Golden Web Age are at your side as your competent partner and will develop a tracking concept tailored to your website and your requirements. In this concept, both the relevant key figures and the specific implementation schedule are defined - implementation is then carried out either by us with the Google Tag Manager or by your own IT department, which we provide with the corresponding specifications.
REALIZING YOUR POTENTIAL
Track more than just the standard values that everyone has.
ACQUISITION OF ALL TARGETS
How do your users behave on the website?
COMPLEX E-COMMERCE TRACKING
Analysis of your entire online store and the user purchase funnel.
Analytics implementation with Google Tag Manager
We implement the entire tracking code using the free Google Tag Manager. This is less work and, above all, saves more time than integrating it directly into the source code of your website. In addition, changes to the tracking can be made directly by us - and tested again in our own development environment. As a result, lengthy coordination with the IT department after the integration of the Google Tag Manager is almost no longer necessary.
FASTER IMPLEMENTATION
You can make the changes to your web analytics in just a few hours.
EASIER TROUBLESHOOTING
If there are any errors in the tracking, they are noticed more quickly and can be corrected immediately.
COST SAVING
Most changes to your tracking are also possible without time-consuming processes in the IT department.
Analytics Workshops & Trainings
We are happy to pass on our accumulated knowledge to you and your colleagues. Our Google Analytics and Google Datastudio workshops are individually tailored to you, your team and your website. These workshops can either take place at your premises, at our agency in Munich or online via webinar.
Is one training course not enough for you? It is also possible for us to hold regular training courses over a longer period of time. We also offer you support with a dedicated contact person.
Our customers
