WEB ANALYTICS
BUSINESS INTELLIGENCE
Your web analytics agency: Golden Web Age
As a Munich-based agency specialising in web analytics, we place explicit emphasis on data-driven approaches in everything we do. We believe that, without such a solid quantitative data foundation, no decisions regarding products, online marketing channels or websites should be made today. That is why our services include a comprehensive web analytics and business intelligence package.
Our consultants and analysts will help you organise your business in a digital and data-driven way. We focus specifically on imparting knowledge about the various metrics and the available web analytics tools. Furthermore, we are available as expert advisers and a source of reports on traffic figures, conversions, usability and funnel metrics. To ensure that all this data can actually be analysed, we are also happy to assist with designing your web analytics strategy for your responsive website.
Web analytics with Google Analytics and Matomo
Google Analytics is one of the most powerful tools available today, giving you a detailed insight into how visitors to your website behave. And the best bit for you is that Google offers the majority of its services for free. You can even analyse complex set-ups such as multi-domain configurations, your own development and test environments, different countries, online shops and e-commerce websites – the issue here is much more a question of ‘how’ than ‘whether’ at all.
Matomo is an open-source solution for your custom web analytics – we often use it as an alternative to Google Analytics. The user interface is also very clear and straightforward, which makes it possible to work with the software quickly and in a structured manner and to query a wide variety of parameters.
We develop our recommendations for action based on the data obtained through Matomo, tailoring them precisely to the client’s needs and circumstances.
One major advantage of Matomo is that the data is stored on your own server – not least for data protection reasons. It also means you can take your analytics to an even higher level at any time.
Analytics Audits & Optimisation
Reliable data is the cornerstone of analysing your website and all your marketing activities. The only way to ensure all data is recorded correctly is to set up your Google Analytics account without any errors.
Thanks to our experience in web analytics, we know which errors can skew your data, and we can help you ensure the validity of your data so that you can draw the right conclusions from it.
ACCOUNT STRUCTURE
Structuring your Google Analytics account correctly is essential if you are to keep track of all your data.
KEY FIGURES & DEFINED TARGETS
Key figures must always be viewed in the right context – we know which targets are important and how they should be assessed.
DATA PROTECTION REGULATION
We’ll set up your Google Analytics account in line with the GDPR and help you update your privacy policy.
DASHBOARDS & REPORTS
We produce useful reports that make life easier for your staff or directors (as PDF or Excel files).
Analytics Tracking Concept & Strategy
Every website is different, which is why there are always different requirements when it comes to web analytics. Unfortunately, simply setting up your web analytics account is not enough.
Here at Golden Web Age, we’re here to support you as your expert partner and will develop a tracking strategy tailored to your website and your requirements. This plan sets out both the relevant key performance indicators and the specific timeline for implementation – implementation is then carried out either by us using Google Tag Manager or by your own IT team, to whom we will provide the relevant specifications.
REALISING YOUR POTENTIAL
Track more than just the standard metrics that everyone uses.
RECORDING OF ALL TARGETS
How do your users behave on the website?
COMPLEX E-COMMERCE TRACKING
Analysis of your entire online shop and the users’ purchase funnel.
Implementing Analytics using Google Tag Manager
We implement the entire tracking code using the free Google Tag Manager. This requires less effort and, above all, saves time compared to integrating it directly into your website’s source code. Furthermore, this allows us to make changes to the tracking directly – and test them again in our own development environment. As a result, lengthy coordination with the IT department following the integration of Google Tag Manager is virtually no longer necessary.
FASTER IMPLEMENTATION
You’ll be able to make the changes to your web analytics in just a few hours.
EASIER TROUBLESHOOTING
Should any errors do occur in the tracking system, they are spotted more quickly and can be rectified straight away.
COST SAVINGS
Most changes to your tracking system can be made without involving time-consuming processes in the IT department.
Analytics Workshops & Training Courses
We’re happy to share our collective expertise with you and your colleagues. Our Google Analytics and Google Data Studio workshops are tailored specifically to you, your team and your website. These workshops can take place either at your premises, at our agency in Munich, or online via a webinar.
Is one training session not enough for you? We can also organise regular training sessions over a longer period. In addition, we offer you support with a dedicated contact person.
Our customers
