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Server-side tracking – The future of data tracking

Maximise your data quality and conversion rate with server-side tracking!
In today’s digital world, traditional JavaScript-based tracking is often no longer sufficient to collect accurate data and comply with data protection regulations. With server-side tracking, you can take your web tracking to the next level.


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Google Analytics 4 migration
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Simon's Car World
Universal Analytics

What is server-side tracking?

Server-side tracking shifts the processing of tracking data from your users’ browsers to a central server. This makes data transmission more secure, more accurate and less dependent on ad-blocking technologies or browser restrictions.


Find out more
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Server-side tracking is ideal for businesses that:

  • Operate online shops or complex e-commerce platforms.
  • require accurate and reliable conversion data.
  • would like to optimise their digital marketing strategies using data.
  • We place great importance on data protection and GDPR-compliant data processing.

 

Practical examples:

  • E-commerce: Boost your conversion rate with more accurate purchase data.
  • Lead generation: Track key user actions such as form submissions.
  • Performance marketing: Optimise your campaigns using reliable tracking data.

Advantages of server-side tracking:

  • More accurate data collection: Minimise data loss caused by ad blockers and browser limits.
  • Better conversion data: Optimise your advertising campaigns with more accurate information.
  • Data protection: Comply with GDPR requirements through more secure data processing.
  • Performance boost: Reduce the load on your users’ browsers and improve loading times.

We have the right package for every need

In-house migration

Shopify Server-Side Tracking Setup

This package is the premium solution for businesses that prioritise the highest level of tracking accuracy and data protection. It is based on a server-side infrastructure implemented via Stape.io.

  • Cookie banner setup
  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Facebook Conversion API (CAPI)
  • Standard e-commerce events (Add to basket, Start checkout, Purchase, Product views)
  • Hosting on Stape.io
  • Testing & Quality Assurance

 

Book server-side tracking now

In-house migration

Tailored solution

Do you need a bespoke solution? If so, please get in touch and let’s discuss your requirements during a free, no-obligation consultation.

Book a consultation now

Accurate data collection

Accurate data collection

GDPR-compliant tracking

GDPR-compliant tracking

Performance boost

Performance boost

Integration of Google Analytics 4 (GA4)

Integration of Google Analytics 4 (GA4)

Facebook Conversion API (CAPI)

Facebook Conversion API (CAPI)

Centralised management using Google Tag Manager (GTM)

Centralised management using Google Tag Manager (GTM)

Event tracking for e-commerce

Event tracking for e-commerce

Flexible, scalable solutions

Flexible, scalable solutions

CONTACT

Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim, near Munich

Email: hallo@goldenwebage.de

Tel.:+49 (0) 89/995 290 96

Or send a message

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    Satisfied
    Partners

    Google Stars
    Have a look through our Google reviews to find out more about us
    and to find out more about our work.
    Samuel Drew

    Samuel Drew, BMW Group

    Samuel Drew
    "My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
    Samuel Drew

    Thorsten Lüttger, PAKAMA athletics GmbH

    "Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
    Samuel Drew

    Boris Rafalski, Soul Spice

    "The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
    Samuel Drew

    Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

    "Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
    Samuel Drew

    Michael Gobran, mindset coach

    "Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
    Samuel Drew

    Sabine Anna Engel, Frida & Fritz

    "I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
    Samuel Drew

    Nicolas Colsman, Teachers’ News

    "Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
    Samuel Drew

    Bastian Kunkel, Insurance with a brain

    "I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
    Samuel Drew

    Maike Retzer, Miomente GmbH

    "Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
    Samuel Drew

    Igor Posikow, solicitor

    "The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
    Samuel Drew

    Samuel Drew, BMW Group

    Samuel Drew
    "My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
    Samuel Drew

    Thorsten Lüttger, PAKAMA athletics GmbH

    "Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
    Samuel Drew

    Boris Rafalski, Soul Spice

    "The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
    Samuel Drew

    Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

    "Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
    Samuel Drew

    Michael Gobran, mindset coach

    "Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
    Samuel Drew

    Sabine Anna Engel, Frida & Fritz

    "I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
    Samuel Drew

    Nicolas Colsman, Teachers’ News

    "Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
    Samuel Drew

    Bastian Kunkel, Insurance with a brain

    "I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
    Samuel Drew

    Maike Retzer, Miomente GmbH

    "Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
    Samuel Drew

    Igor Posikow, solicitor

    "The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
    More customer testimonials

    Server-side tracking
    Frequently Asked Questions (FAQ)

    What is server-side tracking?

    Server-side tracking is an innovative method of data processing in which tracking data is no longer processed directly in the user’s browser, but on a central server. This differs fundamentally from traditional client-side tracking and offers numerous advantages.

    Instead of running tracking codes in the browser, the server collects the data and processes it regardless of ad blockers, browser limitations or network outages. This results in significantly more accurate and secure data collection. Furthermore, server-side tracking can improve website loading times and make it easier to comply with data protection standards.

    Server-side tracking shifts the processing of tracking data from your users’ browsers to a central server. This makes data transmission more secure, more accurate and less dependent on ad-blocking technologies or browser restrictions.

    What are the advantages of server-side tracking?

    • More accurate data collection: Minimise data loss caused by ad blockers and browser limits.
    • Better conversion data: Optimise your advertising campaigns with more accurate information.
    • Data protection: Comply with GDPR requirements through more secure data processing.
    • Performance boost: Reduce the load on your users’ browsers and improve loading times.

    Is server-side tracking GDPR-compliant?

    Yes! With our solution, we ensure that all data protection requirements are met.

    Can I add more features later on?

    Absolutely! Our solution is scalable and can be expanded at any time.

    What is the difference between client-side and server-side tracking?

    With client-side tracking, data is processed directly in the user’s browser, whereas with server-side tracking, the data is processed on a server. This reduces the risk of data loss and enhances security.

    How long does the implementation take?

    Implementation usually takes between 2 and 4 weeks, depending on the scope and complexity of your project.

    Do I need any special tools or software?

    No, we’ll take care of the entire set-up for you. If you’d like to use Stape.io for hosting, we can help you with that.

    Can server-side tracking improve my page load times?

    Yes, as fewer tracking codes are loaded in the browser, your website’s loading speed can be noticeably improved.

    Does server-side tracking work with all platforms?

    Our solution is compatible with most platforms, such as Shopify, WooCommerce and WordPress. We tailor the implementation to suit your specific platform.

    How much does server-side tracking cost?

    Our packages start at €4,800 for a full implementation. Additional events can be added on an individual basis.

    Are you ready for server-side tracking?
    to change trains?

    Book your initial consultation now