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Server-side tracking - the future of data tracking

Maximize your data quality and conversion rate with server-side tracking!
In today's digital world, conventional JavaScript-based tracking is often no longer sufficient to collect precise data and act in compliance with data protection regulations. With server-side tracking, you can take your web tracking to the next level.


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Google Analytics 4 conversion
Car world Simon
Car world Simon
Car world Simon
Car world Simon
Car world Simon
Universal Analytics

What is server-side tracking?

Server-side tracking shifts the processing of tracking data from your users' browsers to a central server. This makes data transmission more secure, more accurate and less dependent on ad blocker technologies or browser restrictions.


Learn more
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Server-side tracking is ideal for companies that:

  • operate online stores or complex e-commerce platforms.
  • Need precise and reliable conversion data.
  • want to optimize your digital marketing strategies with data support.
  • value data protection and GDPR-compliant data processing.

 

Examples from practice:

  • E-commerce: Increase the conversion rate with more precise purchase data.
  • Lead generation: Track important user actions such as form completions.
  • Performance marketing: Optimize your campaigns on the basis of reliable tracking data.

Advantages of server-side tracking:

  • More precise data collection: Reduce data loss due to adblockers and browser limits.
  • Better conversion data: Optimize your advertising campaigns with more accurate information.
  • Data protection: Meet GDPR requirements with more secure data processing
  • Performance boost: Reduce the load on your users' browsers and improve loading times.

We have the right package for every need

Own migration

Shopify server-side tracking setup

This package is the premium solution for companies that value maximum tracking accuracy and data protection. It is based on a server-side infrastructure that is implemented via Stape.io.

  • Cookie banner setup
  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Facebook Conversion API (CAPI)
  • Standard e-commerce events (add-to-cart, initiate checkout, purchase, product views)
  • Hosting on Stape.io
  • Testing & quality assurance

 

Book serverside tracking now

Own migration

Individual solution

Do you need a customized solution? Then contact us and let us discuss your requirements in a free, no-obligation consultation.

Book a consultation now

Precise data acquisition

Precise data acquisition

GDPR-compliant tracking

GDPR-compliant tracking

Performance boost

Performance boost

Integration of Google Analytics 4 (GA4)

Integration of Google Analytics 4 (GA4)

Facebook Conversion API (CAPI)

Facebook Conversion API (CAPI)

Central control with Google Tag Manager (GTM)

Central control with Google Tag Manager (GTM)

Event tracking for e-commerce

Event tracking for e-commerce

Flexibly expandable solutions

Flexibly expandable solutions

CONTACT

Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim near Munich

E-mail: hallo@goldenwebage.de

Tel.:+49 (0) 89/995 290 96

Or send message

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    Satisfied
    partners

    Google stars
    Browse our Google reviews to find out more about us
    and our work.
    Samuel Drew

    Samuel Drew, BMW Group

    Samuel Drew
    "Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
    Samuel Drew

    Thorsten Lüttger, PAKAMA athletics GmbH

    "After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
    Samuel Drew

    Boris Rafalski, Soul Spice

    "The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
    Samuel Drew

    Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

    "Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
    Samuel Drew

    Michael Gobran, Mindset Coach

    "The cooperation with Golden Web Age has always been a success. crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear recommendation!"
    Samuel Drew

    Sabine Anna Engel, Frida & Fritz

    "I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
    Samuel Drew

    Nicolas Colsman, Teacher News

    "Thanks to Chris and team! Without you, Lehrer-news.de would never have become so chic and successful so quickly :) Best regards from Berlin"
    Samuel Drew

    Bastian Kunkel, Insurance with a head

    "I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
    Samuel Drew

    Maike Retzer, Miomente GmbH

    "Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
    Samuel Drew

    Igor Posikow, Attorney at Law

    "The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
    Samuel Drew

    Samuel Drew, BMW Group

    Samuel Drew
    "Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
    Samuel Drew

    Thorsten Lüttger, PAKAMA athletics GmbH

    "After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
    Samuel Drew

    Boris Rafalski, Soul Spice

    "The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
    Samuel Drew

    Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

    "Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
    Samuel Drew

    Michael Gobran, Mindset Coach

    "The cooperation with Golden Web Age has always been a success. crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear recommendation!"
    Samuel Drew

    Sabine Anna Engel, Frida & Fritz

    "I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
    Samuel Drew

    Nicolas Colsman, Teacher News

    "Thanks to Chris and team! Without you, Lehrer-news.de would never have become so chic and successful so quickly :) Best regards from Berlin"
    Samuel Drew

    Bastian Kunkel, Insurance with a head

    "I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
    Samuel Drew

    Maike Retzer, Miomente GmbH

    "Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
    Samuel Drew

    Igor Posikow, Attorney at Law

    "The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
    More customer testimonials

    Server-Side-Tracking
    Questions & Answers(FAQ)

    What is server-side tracking?

    Server-side tracking is an innovative method of data processing in which tracking data is no longer processed directly in the user's browser, but on a central server. This differs fundamentally from traditional client-side tracking and has numerous advantages.

    Instead of executing tracking codes in the browser, the server collects the data and processes it independently of ad blockers, browser limits or network failures. This results in much more precise and secure data collection. Server-side tracking can also improve website loading times and make it easier to comply with data protection standards.

    Server-side tracking shifts the processing of tracking data from your users' browsers to a central server. This makes data transmission more secure, more accurate and less dependent on ad blocker technologies or browser restrictions.

    What are the advantages of server-side tracking?

    • More precise data collection: Reduce data loss due to adblockers and browser limits.
    • Better conversion data: Optimize your advertising campaigns with more accurate information.
    • Data protection: Meet GDPR requirements with more secure data processing.
    • Performance boost: Reduce the load on your users' browsers and improve loading times.

    Is server-side tracking GDPR-compliant?

    Yes, with our solution we ensure that all data protection requirements are met.

    Can I add more features later?

    Absolutely! Our solution is scalable and can be expanded at any time.

    What is the difference between client-side and server-side tracking?

    With client-side tracking, data is processed directly in the user's browser, whereas with server-side tracking, the data is processed on a server. This reduces data loss and increases security.

    How long does the implementation take?

    Implementation usually takes 2 to 4 weeks, depending on the scope and complexity of your project.

    Do I need special tools or software?

    No, we take care of the entire setup for you. If hosting on Stape.io is desired, we can support you with this.

    Can server-side tracking improve my loading times?

    Yes, because fewer tracking codes are loaded in the browser, the loading speed of your website can be noticeably improved.

    Does server-side tracking work with all platforms?

    Our solution is compatible with most platforms such as Shopify, WooCommerce and WordPress. We customize the implementation to your platform.

    What does server-side tracking cost?

    Our packages start at € 4,800 for a complete implementation. Additional events can be added individually.

    Are you ready to switch to server-side tracking
    ?

    Book initial consultation now