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Visible on Google

Google Ads (formerly Google AdWords) refers to paid advertisements on Google Search. They help your customers find your website or online shop. As a form of keyword-based advertising, Google Ads follows a very simple concept: potential customers of your shop are reached at exactly the moment they are searching for information about your industry. Instead of being annoyed by irrelevant content, customers find exactly what they are looking for: your business.

Google Ads are so flexible that they can be tailored to any budget. You’re not tied to any minimum contract periods, nor are there any minimum spending requirements: you only pay when a customer interacts with your advert. That crucial click through to your website or shop, or the phone call to your business, is the result that counts. The cost of this depends on various factors. Find out more

Our Google Ads experts are here to support you: from consultancy and analysis to the implementation and optimisation of Google Ads campaigns across all Google platforms.

Golden Web Age specialises in the following areas:

• Google Shopping Ads: Your product on the first page of Google: the quickest route to every order.
  With just one click, your customer is in your shop. The most direct route to online shopping and e-commerce.
• Google Display Ads: A vast network of options: Reach your customers through adverts and maximise your reach.
• Google Remarketing: Stay top of mind with your customers. Remarketing turns prospects into customers who make a purchase.

Because half-measures don’t lead to complete success, we’ll support you every step of the way. For over 5 years, our clients have been discovering what it means to plan for success. We’ll walk the path with you from planning through to implementation and scaling, and we’ll enthusiastically show you what it means to advertise with complete control. We’ll find your customers: let us get to work.

As a Google Ads agency in Munich, Golden Web Age is your direct point of contact: we’ll ensure your website is visible and let your target audience know you’re there. With us, you can run adverts that sell.

The short answer: Because they dominate the market.

The Google Ads platform enables you to place adverts that showcase your products or services to potential customers. With a market share of over 90 per cent, Google is the most widely used search engine in Germany: this is precisely why Golden Web Age has specialised as a Google Ads agency. At the right time and in the right place, your customers will find exactly what they’re looking for: you!

If you choose to work with experts, the cost of managing a Google Ads campaign pays for itself: rather than experimenting with ad creative, we use your budget strategically to achieve high-quality conversions. Our many years of experience show that working with an agency is worthwhile for your business if your advertising budget is at least 3,000 euros per month. This monthly budget lays the foundation for the success of your Google Ads campaign.

We’ll give you an honest, no-obligation assessment of a campaign’s chances of success.

Get advice from our experts. Book your initial consultation now.

There are various reasons why it may be a good idea to hire a Google Ads agency:

– Expertise and experience:A Google Ads agency has specialist knowledge and experience in the field of search engine advertising, which enables it to develop and implement successful campaigns.

– Time saved:If you commission an agency, you can focus on your core business whilst the agency takes care of campaign development, optimisation and management.

– Effective use of resources:A Google Ads agency can optimise your advertising spend and ensure that your adverts deliver the best return on investment.

– Access to tools and technologies:Google Ads agencies usually have access to advanced tools and technologies that they can use to improve your campaigns and help you achieve your goals.

– Continuous optimisation:A Google Ads agency can continuously monitor and optimise your campaign to ensure it achieves the best possible results.

Overall, working with a Google Ads agency can help you achieve your goals more quickly and effectively, and make better use of your marketing budget.

A Google Ads agency can offer many advantages over in-house teams:

– Experience and expertise:A Google Ads agency employs specialist professionals with extensive experience in creating and managing Google Ads campaigns. This means they are able to achieve better results and resolve issues more quickly than an in-house team, which may not possess the same level of expertise.

– Efficiency:An agency specialises in creating and managing Google Ads campaigns, which means it can usually work more efficiently than an in-house team that may also have other tasks to carry out.

– Cost savings:An agency can usually be more cost-effective than an in-house team, as it is only paid when it actually delivers services. This means that companies do not have to hire and pay in-house staff to create and manage Google Ads campaigns.

– Access to tools and technologies:An agency generally has access to a wider range of tools and technologies than an in-house team. This can help to ensure that campaigns are designed more effectively and efficiently.

– Focus on results:An agency is geared towards delivering results, as its success depends on yours. An in-house team may not be able to maintain the same focus on results and may instead prioritise other matters.

Overall, a Google Ads agency can be a valuable asset for businesses looking to optimise and maximise their Google Ads campaigns.

If you’re looking to choose a Google Ads agency for your business, there are a few key factors to bear in mind:

– Experience and expertise:Check the agency’s experience and expertise with Google Ads. Make sure they have the necessary skills and knowledge to meet your specific business needs.

– Testimonials and reviews:Check the agency’s references and reviews to ensure that they are capable of delivering high-quality results for your clients.

– Services and service packages:Check the agency’s services and service packages to ensure that they are suitable for your business and meet your requirements.

– Pricing and budget:Check the agency’s pricing and make sure it fits within your budget. However, bear in mind that quality should come before price.

– Communication and collaboration:Make sure that the agency is able to communicate effectively with you and work closely with your team to achieve the desired results.

By taking these factors into account, you can ensure that you choose the right Google Ads agency for your business.

Working with a Google Ads agency involves setting objectives and identifying requirements, creating campaigns, ongoing campaign management, and reporting and analysis. The collaboration can be tailored flexibly to suit your needs. It is important to communicate regularly and ensure that your own objectives and requirements are taken into account.

Otherwise, you can just sit back – we’ll take care of your adverts and make sure we get the most out of your budget.

A Google Ads agency measures and analyses your campaign’s performance using various key figures and metrics. The most important key figures used to measure campaign performance are:

– Click-through rate (CTR):The CTR indicates how many users clicked on your advert after seeing it. A higher CTR generally suggests a more relevant advert and a more effective campaign.

– Conversion rate:The conversion rate indicates how many users actually carried out the desired action on your website (e.g. a purchase, a contact enquiry) after clicking on your advert. A higher conversion rate means that your advert and your website are more effectively tailored to users’ needs.

– Cost per click (CPC):The CPC indicates how much you pay per click on your advert. A lower CPC means you get more clicks for your budget.

– Return on Ad Spend (ROAS):ROAS indicates how much revenue you generate for every dollar spent on advertising. A higher ROAS means your campaign is more profitable.

A Google Ads agency may also use other metrics and key performance indicators tailored to your specific goals and needs. Based on the results of these analyses, the agency can make adjustments to the campaign to improve performance and increase click-through and conversion rates.

The frequency of reports on your Google Ads campaign depends on various factors, such as the size and complexity of your campaign, your business objectives and your communication needs. In general, however, you should receive reports from your Google Ads agency on a regular basis (e.g. monthly or fortnightly).

These reports should include key performance indicators and metrics such as click-through rate, conversion rate, cost per click and return on ad spend. The reports should also include an analysis of the results tailored to your specific goals and needs. It is important that the reports are clear and informative so that you can understand how your campaign is performing and what steps need to be taken to improve its performance.

If you have specific requirements regarding reporting, you should discuss these with your agency and ensure that it can meet those needs. Regular reporting allows you to track the success of your campaign and ensure that you achieve your business objectives.

Google Ads agencies can help optimise your campaign in various ways. Here are a few examples:

– Keyword research and optimisation:The agency can research and select relevant keywords for your campaign to ensure that your adverts are displayed in response to the right search queries. It can also optimise existing keywords and add negative keywords to reduce unwanted clicks.

– Ad optimisation:The agency can review and optimise your adverts to ensure they are engaging and relevant to potential customers. It can also test different ad copy and formats to find out which ones work best.

– Bid optimisation:The agency can optimise your bids for keywords and adverts to ensure that your adverts appear at the top of the results for the most relevant search queries. It can also use bidding strategies to get the most out of your budget.

– Landing page optimisation:The agency can review and optimise your landing pages to ensure they contain relevant information and achieve a high conversion rate.

– Campaign strategy and planning:The agency can help you develop an effective campaign strategy and draw up a detailed implementation plan. It can also provide recommendations on budgets and timetables to ensure that you achieve your business objectives.

Overall, a Google Ads agency can help you make your campaign more effective and achieve your business objectives. It can help you reach your target audience more effectively, reduce your cost per click, increase your conversion rate and improve your return on ad spend.

Google Ads agencies can support the development of landing pages in various ways:

– Analysing the target audience:The agency can analyse your campaign’s target audience and, based on this, provide recommendations for a suitable landing page. This means that the agency can ensure your landing page contains relevant content tailored to the needs and interests of your target audience.

– Design and development:The agency can help you design and develop a landing page with an appealing design that optimises the user experience. A good landing page should be easy to navigate, contain clear calls to action and load quickly.

– Content optimisation:The agency can help you optimise the content of your landing page. This means it can design the text and other content on the page so that it is optimised for search engines and users. This can help improve your campaign’s conversion rate.

– Testing and optimisation:The agency can also test different versions of a landing page to find out which ones work best. It can carry out A/B tests and analyse the performance of each version to improve the conversion rate and other key metrics.

Overall, Google Ads agencies can help you develop a landing page that is relevant and appealing to your target audience, and which helps to improve your campaign’s conversion rate.