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Google Ads (formerly: Google AdWords) are paid advertisements in Google search. They help your customers to find your website or your store. As so-called keyword-based advertising, Google Ads follow a very simple concept: the potential customer of your store is reached at the exact moment when they are looking for information about your industry. Instead of being annoyed by uninteresting content, the customer finds what they are looking for: Your company.

Google Ads are so flexible that they can be adapted to any budget. You are not tied to minimum running times, nor is there a minimum spend: You only pay when the customer interacts with your ad. The decisive click on your website, your store or the call to your company is the result that counts. The costs for this depend on various factors. Learn more

Our Google Ads experts are at your side: from consulting, analysis, implementation and optimization of a Google Ads campaign on all Google platforms.

Golden Web Age means expertise in the following areas:

• Google Shopping Ads: Your product on the first page of Google: The shortcut for every order.
  Your customer is in your store with just one click. The most direct way for online shopping and e-commerce.
• Google Display Ads: A huge network of options: Target your customers via ads and maximize your reach.
• Google Remarketing: Stay in your customers' minds. Remarketing turns prospects into customers who buy.

Because half measures do not lead to full success, we accompany you in the implementation. For over 5 years, our clients have experienced what it means to plan for success. We accompany you on the path from planning to implementation and scaling and show you with enthusiasm what it means to advertise with full control. We find your customers: Let us find them.

As a Google Ads agency in Munich, Golden Web Age is your direct contact: We take care of the visibility of your website and show your target group that you exist. With us, you place advertising that sells.

The short answer: Because they dominate the market.

The Google Ads platform allows you to place advertisements that make your products or services visible to potential customers. With a market share of over 90 %, Google is the most used search engine in Germany: this is precisely why Golden Web Age has specialized as a Google Ad agency. Your customers will find what they are looking for at the right time and in the right place: You!

If you opt for experts, the management of a Google Ads campaign is self-financing: Instead of experimenting with advertising media, we use your budget in a targeted manner and achieve high-quality conversions. Our many years of experience show that working with an agency is worthwhile for your company from an advertising budget of at least €3,000 per month. This monthly budget paves the way for the success of your Google Ads campaign.

Without obligation and honestly we show you the chances for the success of a campaign.

Get advice from our experts. Book your initial consultation now.

There are several reasons why it may make sense to hire a Google Ads agency:

- Expertise and experience: A Google Ads agency has specialized knowledge and experience in the field of search engine advertising, which enables it to develop and implement successful campaigns.

- Time savings: When you hire an agency, you can focus on your core business while the agency takes care of campaign development, optimization and management.

- Effective use of resources: A Google Ads agency can optimize your ad spend and ensure your ads get the best ROI.

- Access to tools and technologies: Google Ads agencies usually have access to advanced tools and technologies that they can use to improve your campaigns and achieve your goals.

- Continuous optimization: A Google Ads agency can continuously monitor and optimize your campaign to ensure it's getting the best possible results.

Overall, working with a Google Ads agency can help you achieve your goals faster and more effectively, and use your marketing spend more efficiently.

A Google Ads agency can have many advantages over in-house teams:

- Experience and expertise: A Google Ads agency has specialized professionals with extensive experience in creating and managing Google Ads campaigns. This means that they are able to achieve better results and solve problems faster than an in-house team that may not have the same expertise.

- Efficiency: An agency specializes in creating and managing Google Ads campaigns, which means it can usually work more efficiently than an in-house team that may also have other tasks to complete.

- Cost savings: An agency can typically be more cost-effective than an in-house team because they only get paid when they actually deliver services. This means that companies do not need to hire and pay internal staff to create and manage Google Ads campaigns.

- Access to tools and technologies: An agency typically has access to a broader range of tools and technologies than an in-house team. This can help make campaigns more effective and efficient.

- Focus on results: An agency is focused on getting results because it depends on your success. An internal team may not have the same focus on results and instead focus on other priorities.

Overall, a Google Ads agency can be a valuable addition for businesses looking to optimize and maximize their Google Ads campaigns.

If you want to choose a Google Ads agency for your business, there are some important factors to consider:

- Experience and expertise: Check the agency's experience and expertise with Google Ads. Make sure they have the necessary skills and knowledge to meet your specific business needs.

- References and reviews: Check the agency's references and reviews to make sure they are able to deliver quality results for your clients.

- Services and benefits packages: Review the agency's services and benefits packages to ensure they are appropriate for your business and meet your needs.

- Pricing and budget: Review the agency's pricing and make sure it fits within your budget. However, make sure that quality comes before price.

- Communication and Collaboration: Make sure the agency is able to communicate effectively with you and work closely with your team to achieve the desired results.

By considering these factors, you can ensure that you choose the right Google Ads agency for your business.

The cooperation with a Google Ads agency includes the definition of goals and needs, the creation of the campaigns, the ongoing campaign management as well as reporting and analysis. The cooperation can be designed flexibly according to requirements. It is important to communicate regularly and ensure that your own goals and needs are taken into account.

Otherwise, you can sit back, we'll take care of your ads and make sure we get the most out of your budget.

A Google Ads agency measures and analyzes the performance of your campaign using various metrics and key performance indicators. The main metrics used to measure campaign performance are:

- Click-through rate (CTR): The CTR indicates how many users clicked on your ad after seeing it. A higher CTR usually indicates a more relevant ad and a more effective campaign.

- Conversion rate: The conversion rate indicates how many users actually performed the desired action on your website (e.g. purchase, contact request) after clicking on your ad. A higher conversion rate means that your ad and your website are more effective in meeting the needs of users.

- Cost per click (CPC): The CPC indicates how much you pay per click on your ad. A lower CPC means that you get more clicks for your budget.

- Return on Ad Spend (ROAS): ROAS indicates how much revenue you generate for every advertising dollar spent. A higher ROAS means that your campaign is more profitable.

A Google Ads agency can also use other metrics and key performance indicators that are tailored to your specific goals and needs. Based on the results of these analyses, the agency can make adjustments to the campaign to improve performance and increase click-through and conversion rates.

The frequency of your Google Ads campaign reports depends on various factors, such as the size and complexity of your campaign, your business goals and your communication needs. In general, however, you should receive reports from your Google Ads agency on a regular basis (e.g. monthly or every two weeks).

These reports should include key metrics such as click-through rate, conversion rate, cost per click, and return on ad spend. The reports should also include an analysis of the results tailored to your specific goals and needs. It's important that the reports are understandable and meaningful so you can understand how your campaign is performing and what actions need to be taken to improve performance.

If you have specific reporting needs, you should discuss them with your agency and make sure they can meet those needs. Regular reporting will help you track the success of your campaign and ensure that you are meeting your business goals.

Google Ads agencies can help optimize your campaign in a number of ways. Here are some examples:

- Keyword research and optimization: The agency can research and select relevant keywords for your campaign to ensure your ads are displayed for the right search queries. They can also optimize existing keywords and add exclusionary keywords to reduce unwanted clicks.

- Ad Optimization: The agency can review and optimize your ads to ensure they are engaging and relevant to potential customers. They can also test different ad copy and formats to see which work best.

- Bid optimization: The agency can optimize your bids for keywords and ads to ensure that your ads appear at the top for the most relevant search queries. It can also use bidding strategies to get the maximum result from your budget.

- Landing page optimization: The agency can review and optimize your landing pages to ensure they contain relevant information and have a high conversion rate.

- Campaign strategy and planning: The agency can help you develop an effective campaign strategy and create a detailed plan for implementation. They can also make recommendations for budgets and timelines to ensure you meet your business goals.

Overall, a Google Ads agency can help you make your campaign more effective and achieve your business goals. It can help you reach your target audience better, reduce the cost per click, increase the conversion rate and improve the return on ad spend.

Google Ads agencies can support landing page development in a number of ways:

- Analyzing the target group: The agency can analyze your campaign's target audience and make recommendations for a suitable landing page based on that. This means that the agency can ensure that your landing page contains relevant content that is tailored to the needs and interests of your target group.

- Design and Development: The agency can help you design and develop a landing page that has an appealing design and optimizes user experience. A good landing page should be easy to navigate, contain clear call-to-actions, and have a fast load time.

- Content optimization: The agency can help you optimize the content on your landing page. This means that it can design the text and other content on the page so that it is optimized for search engines and users. This can help improve the conversion rate of your campaign.

- Testing and optimization: The agency can also test different landing page versions to find out which ones work best. It can run A/B tests and analyze the performance of each landing page version to improve conversion rate and other key metrics.

Overall, Google Ads agencies can help you develop a landing page that is relevant and engaging to your target audience, and that will help improve your campaign's conversion rate.