PAKAMA
WEB DESIGN, USER EXPERIENCE, CRO
Shopify Conversion Optimization UI / UX Design
View website
+17%
Total conversion rate
+2,7%
Average order value
Case: PAKAMA
PAKAMA is a German manufacturer of fitness equipment.
As a D2C brand, the products are sold directly to the end customer via the company's own Shopify store in combination with online marketing (Meta Ads, Google Ads, Influencer, etc.).
The core product is a fitness backpack including sports equipment for a functional full-body workout. The backpack is complemented by a training app.
The sports backpack was also featured on "Die Höhle der Löwen" in 2020.
The hypothesis
IF we focus the product page more on the needs of the female target audience,
THEN the overall conversion rate for the backpack will increase,
BECAUSE the core target audience will better understand the product and see it as a solution to their problems."
Basis for the hypothesis: The analysis of existing customers has shown that the target group is predominantly female.
The test:
B version
1
Visual language
Revision of the visual language to increase resonance with the female target group.
2
Product subtitle
Adjustment of the sub-headline to present PAKAMA's solution in a more targeted way.
3
Copywriting
The product description was more focused on the problems and wishes of the target group.
The
results
This A/B test resulted in a 17% increase in the overall conversion rate and a 23% increase in the page value.
The B variant could be validated statistically significant and was therefore put online as a standard variant on all product pages.
Based on the new reference, further A/B tests and optimizations will now be carried out by Golden Web Age in the future.
"Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
"After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
"Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
"After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
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