Do you need support for your online marketing?
The answer to the question of whether online marketing is relevant at all is 'yes'. Social media are still underestimated - especially in Germany. Yet they should be part of the marketing strategy. Online marketing is diverse in opportunities and challenges. The position of your brand is the focus. We provide a whole new experience in online marketing, whether Facebook Ads or Google Ads & AdSense.
Google Certification for Google Ads
Google & Facebook Ads
Just like the design of your website, the design of your online marketing is not a mass production. We address your concerns and problems individually and find a solution that suits you. This includes objective and informative advice, tailored strategies and a feasible goal.
We are at your side with advice and support
Online marketing involves the creation and associated placement of strategic advertisements. Google Adwords and Facebook Ads (ads on Facebook) are the two driving forces. No matter if online store, gastronomy or tourism company: Social media offer marketing opportunities for many business models.
Targeting your ideal customers through social media
With the help of the social media channels, we can address the exact target group for your company. We activate with the ads only those customers who are relevant for your company. At the same time, we extract those who are not of interest to you or are not interested in your company. In this way, we increase your customer base with the people who fit your company.
Social media can be analyzed
The success shows us the analyses that we carry out for you at regular intervals. This allows us to find out which ads achieved top coverage and which keywords your target group reacts particularly positively to.
As a full-service agency, we do not leave you alone after carrying out our analysis. Afterwards, we also accompany you during the implementation of the optimization measures: Creation of new advertising texts, graphics or programming? No problem for us!
Through many years of experience, we have been able to develop a rigorous concept with measures that actually make a difference. Through full-fledged tracking of user behavior and standardized optimization processes, we have been able to increase sales enormously on every website so far.
Online marketing does not have to be expensive! After a free initial consultation, you will receive an individual offer from us according to your needs.
Online Marketing FAQ
Online marketing refers to all marketing activities carried out via the Internet or digital channels to attract potential customers, retain them and convert them. It includes all marketing activities carried out online to promote a product, brand or company, such as search engine optimization (SEO), paid advertising (SEA), social media marketing, content marketing, email marketing and affiliate marketing. The goal of online marketing is to increase the company's reach, engagement, and ultimately sales by making it more visible and accessible online.
An online marketing agency is a company that offers online marketing services to help other companies implement their marketing strategies. This can cover various areas of online marketing.
We are an online marketing agency based in Munich, Germany and are happy to help you achieve your internet marketing goals.
An online marketing strategy is a plan developed to market a business or brand online. It includes all marketing activities carried out via the Internet or digital channels to attract potential customers, retain them and convert them.
An online marketing strategy can include various elements, such as search engine optimization (SEO), paid advertising (SEA), social media marketing, content marketing, email marketing and affiliate marketing. The strategy should be tailored to the specific needs and goals of the business to achieve the desired results.
A successful online marketing strategy should be based on a thorough market and competitive analysis to develop a deep understanding of the target audience and their behaviors online. It is also important to define clear goals and measure results to evaluate the effectiveness of the strategy and make adjustments.
A well-thought-out online marketing strategy can help improve branding, increase reach, drive user engagement, and ultimately increase sales.
To optimize your website for search engines (SEO), there are several steps you can take:
- Keyword research: Identify the relevant keywords for your website and your target group. Use keyword tools and analyze the search intentions of your users.
- Onpage optimization: Optimize your website for the relevant keywords by adjusting title tags, meta descriptions, headings and the text on your website accordingly. Make sure your content is relevant and informative to users and easy for search engines to understand.
- Technical optimization: Make sure your website is technically sound and easily accessible to search engines. Pay attention to fast loading times, a clear structure and correct indexing by search engines.
- Content marketing: Create high-quality content that is relevant to your target audience and share it on various platforms to generate backlinks and traffic.
- Offpage optimization: get backlinks from other high quality websites to increase your website authority and visibility.
Through these steps you can optimize your website for search engines and thus improve your visibility and rankings. However, SEO takes time and continuous work to be successful in the long run. It also requires expensive tools. As an experienced online marketing agency, we know how to get your website on page 1.
With paid search advertising (SEA), you can quickly drive more targeted traffic to your website. Through targeted keyword research, appealing ad creation, audience targeting, budget management and continuous analysis and optimization, we can ensure that your ads are seen by the right audience and generate more traffic to your website.
To use email marketing to reach your customers, you should build an email list, send personalized emails, use a clear call-to-action, create regular newsletters, and set up automated email sequences. These actions will allow you to effectively communicate with your customers and inform them about new products, offers or news.
To improve your social media presence, you should regularly create and share high-quality content, pay attention to interaction with your target audience, use relevant hashtags, analyze social media platforms, and adjust your presence to better communicate with your target audience. These actions will help you build a loyal community and increase engagement on your social media channels.
Content marketing is a critical part of your online marketing strategy. Through high-quality, relevant, and informative content, you can gain the trust of your target audience, engage them, and ultimately motivate them to buy your products or services. Through content marketing, you can also improve your search engine rankings, increase your social media engagement, and boost your brand awareness. In short, without a solid content marketing strategy, you'll have a hard time succeeding online.
There are many ways to increase your conversions on your website. Here are some effective strategies:
- Optimize your web design and ensure clear, appealing and user-friendly navigation.
- Use meaningful headlines and texts that appeal to your target group and arouse their interest.
- Employ clear call-to-action buttons that encourage visitors to take a desired action.
- Use social proof like customer reviews and testimonials to gain the trust of your visitors.
- Provide an optimal user experience on your website by making it fast, secure, and ensuring it works well on mobile devices.
- Create relevant and engaging content that appeals to your target audience and provides them with value.
- Use remarketing strategies to bring back visitors who have left your site and convert again.
With these strategies, you can increase conversions on your website and boost the success of your online business. However, it's best to leave conversion optimization to experts, because it also depends on experience.
To measure the success of your online marketing campaigns, there are several metrics you should pay attention to. Here are some of the most important:
- Website Traffic: This shows you how many visitors are visiting your website. The more traffic you have, the higher the probability that you will generate conversions.
- Conversion Rate: The conversion rate shows you how many visitors actually perform a desired action on your website, such as making a purchase or signing up for your newsletter.
- ROI (Return on Investment): ROI tells you how much money you spent on your online marketing campaigns and how much you got back from it.
- Cost per Acquisition (CPA): The CPA tells you how much it costs you to generate a single conversion.
- Social media metrics: When you run social media campaigns, metrics like reach, engagement, and follower counts are important to measure success.
- Search Engine Rankings: When you run SEO campaigns, it's important to keep an eye on your website's position in search engine results.
By regularly monitoring these metrics, you can measure the success of your online marketing campaigns and make adjustments as necessary to achieve your goals. A professionally set up tracking system is the cornerstone for this.