Conversion optimization

ux ui design

Looking for a conversion agency?

Conversion optimization has the overall goal of improving your conversion rate.

What does it mean? - Conversion rate is the relationship between visitors to a website and actions they take, such as filling out a contact form or completing a purchase. Conversion optimization includes operations such as the strategic placement of banners, ads or images to encourage website visitors to take a sustained action. We optimize your websites for different conversions: whether sales, clicks or registrations.

Conversion Optimization from Munich, we are specialized in converting your customers.

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Our services:

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    Analysis of your existing website

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    Carrying out A/B tests

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    Full tracking installations

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    Implementation and programming

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    Sustainable support

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Conversion optimization complements your marketing

Bringing traffic to your site costs a lot of money, whether social media marketing, Google Ads or SEO, all marketing measures cost resources. For these measures to be worthwhile, visitors must become customers. As a conversion agency, we know which screws we have to turn to convert more visitors into paying customers.

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Realize the potential of your website

Conversin optimization takes place where potential customers leave your website without buying or interacting. Visitors to your website should become customers of your company in this optimization process. We implement the funnel so that you have more customers with the same traffic. This way all marketing activities can lead to higher profits. Initially, an analysis of the potential is carried out. Additionally, the target group and your needs are analyzed. In the ongoing process, visitors are prompted from one action to the next. Our goal is to get as many visitors as possible to take action, make a purchase or contact interaction.

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Conversion optimization is also customizable

The calls to action on the website are different, individual and diverse. For a successful conversion optimization, this must individually fit the website and its goal. We pay attention to the different offers of your website. For example, the desired action differs between newsletter and online store. With the newsletter, we target the filling out of the contact form. With the online store, we focus on the completed purchase.

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Mobile devices must also be optimized

Traffic through mobile devices is on the rise. Some websites generate more than 50% of their conversion rate via smartphones or tablets. Therefore, it is equally important to optimize the conversion rate for mobile devices as well. We help you optimize the conversion rate on your website for desktop and mobile versions.

As a conversion agency, it is always imperative that we optimize both, because the journey must feel seamless on every device.

Full Service

As a full-service agency, we do not leave you alone after carrying out our analysis. Afterwards, we also accompany you during the implementation of the optimization measures: Creation of new advertising texts, graphics or programming? No problem for us!


Through many years of experience, we have been able to develop a rigorous concept with measures that actually make a difference. Through full-fledged tracking of user behavior and numerous A/B tests, we have been able to increase the conversion rate on every website enormously so far.

Fair prices

Conversion optimization does not have to be expensive! After a free initial consultation, you will receive an individual offer from us according to your needs.

Our customers
Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim near Munich


Tel.:+49 (0) 89/995 290 96

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As a conversion agency from Munich, we are also available as a contact for a meeting in person. But of course we can also be reached in the rest of Germany via all common communication channels.

If you want to optimize your conversion, why not arrange a free initial consultation where we can answer all your personal questions. 

FAQ - Conversion Optimization

What is conversion rate?

The conversion rate is calculated by dividing the number of conversions by the number of visitors x 100 = conversion rate in %.. The conversion rate provides an overview of how many of 100 visitors complete a certain goal on the website. The goals can vary depending on the type of website.

What is the goal of conversion optimization?

The goal of conversion optimization is to increase the conversion rate of a website. In other words, to increase the percentage of all visitors who become customers. This is done both through best practice in UX design and through individual measures.

How to improve the conversion rate?

Conversion optimization is made up of several areas. Short loading times, optimized usability, a clear customer journey, attractive CTAs and many adjusting screws ensure that there is a big difference between a simply set up website and a conversion optimized website. 

What is a good conversion?

There is no blanket answer to what a good conversion rate is. It depends on the event specified. In e-commerce, the guideline values are 2 to 5 percent on average. The season also makes a difference here and, of course, success also depends on the type of product you offer.