Conversion optimization

ux ui design

Looking for a conversion agency?

Conversion optimization has the overall goal of improving your conversion rate.

What does it mean? - Conversion rate is the relationship between visitors to a website and actions they take, such as filling out a contact form or completing a purchase. Conversion optimization includes operations such as the strategic placement of banners, ads or images to encourage website visitors to take a sustained action. We optimize your websites for different conversions: whether sales, clicks or registrations.

Conversion Optimization from Munich, we are specialized in converting your customers.

our image

Our services:

  • our image

    Analysis of your existing website

  • our image

    Carrying out A/B tests

  • our image

    Full tracking installations

  • our image

    Implementation and programming

  • our image

    Sustainable support

case image

Conversion optimization complements your marketing

Bringing traffic to your site costs a lot of money, whether social media marketing, Google Ads or SEO, all marketing measures cost resources. For these measures to be worthwhile, visitors must become customers. As a conversion agency, we know which screws we have to turn to convert more visitors into paying customers.

case image

Realize the potential of your website

Conversin optimization takes place where potential customers leave your website without buying or interacting. Visitors to your website should become customers of your company in this optimization process. We implement the funnel so that you have more customers with the same traffic. This way all marketing activities can lead to higher profits. Initially, an analysis of the potential is carried out. Additionally, the target group and your needs are analyzed. In the ongoing process, visitors are prompted from one action to the next. Our goal is to get as many visitors as possible to take action, make a purchase or contact interaction.

case image

Conversion optimization is also customizable

The calls to action on the website are different, individual and diverse. For a successful conversion optimization, this must individually fit the website and its goal. We pay attention to the different offers of your website. For example, the desired action differs between newsletter and online store. With the newsletter, we target the filling out of the contact form. With the online store, we focus on the completed purchase.

case image

Mobile devices must also be optimized

Traffic through mobile devices is on the rise. Some websites generate more than 50% of their conversion rate via smartphones or tablets. Therefore, it is equally important to optimize the conversion rate for mobile devices as well. We help you optimize the conversion rate on your website for desktop and mobile versions.

As a conversion agency, it is always imperative that we optimize both, because the journey must feel seamless on every device.

Full Service

As a full-service agency, we do not leave you alone after carrying out our analysis. Afterwards, we also accompany you during the implementation of the optimization measures: Creation of new advertising texts, graphics or programming? No problem for us!


Through many years of experience, we have been able to develop a rigorous concept with measures that actually make a difference. Through full-fledged tracking of user behavior and numerous A/B tests, we have been able to increase the conversion rate on every website enormously so far.

Fair prices

Conversion optimization does not have to be expensive! After a free initial consultation, you will receive an individual offer from us according to your needs.

Our customers
Golden Web Age GmbH
Reiterweg 9a
82178 Puchheim near Munich


Tel.:+49 (0) 89/995 290 96

Or send message

    As a conversion agency from Munich, we are also available as a contact for a meeting in person. But of course we can also be reached in the rest of Germany via all common communication channels.

    If you want to optimize your conversion, why not arrange a free initial consultation where we can answer all your personal questions. 

    FAQ - Conversion Optimization

    What is conversion optimization?

    Conversion optimization is the process of improving the user experience on a website or digital product to increase the likelihood that visitors will take a desired action, such as making a purchase or filling out a registration form. This process involves analyzing user data, conducting tests and implementing changes aimed at increasing the effectiveness and efficiency of the website. The aim is to maximize the proportion of visitors who become customers or leads, thereby increasing the overall success of the digital presence.

    What is conversion rate?

    The conversion rate is calculated by dividing the number of conversions by the number of visitors x 100 = conversion rate in %.. The conversion rate provides an overview of how many of 100 visitors complete a certain goal on the website. The goals can vary depending on the type of website.

    Why is conversion optimization important?

    Conversion optimization is important because it helps to maximize the return on investment (ROI) of marketing activities. By improving the user experience of a website or digital product, visitors are more likely to take the desired actions, such as making a purchase or filling out a form. This leads to higher sales and better efficiency without the need for additional advertising spend.

    What is the goal of conversion optimization?

    The goal of conversion optimization is to increase the conversion rate of a website. In other words, to increase the percentage of all visitors who become customers. This is done both through best practice in UX design and through individual measures.

    How to improve the conversion rate?

    Conversion optimization is made up of several areas. Short loading times, optimized usability, a clear customer journey, attractive CTAs and many adjusting screws ensure that there is a big difference between a simply set up website and a conversion optimized website. 

    What is a good conversion?

    There is no blanket answer to what a good conversion rate is. It depends on the event specified. In e-commerce, the guideline values are 2 to 5 percent on average. The season also makes a difference here and, of course, success also depends on the type of product you offer.

    What techniques are used in conversion optimization?

    Various techniques are used in conversion optimization, including A/B testing, usability testing, heat maps, user behavior analysis, load time improvements, and optimization of content and call-to-actions (CTAs). These techniques help to find out which elements of a website or digital product are most effective in increasing the conversion rate.

    What does a conversion optimization agency do?

    A conversion optimization agency analyzes websites and digital products to identify areas for improvement and implement strategies to increase conversion rates. This includes conducting tests, analyzing user data, optimizing content and designs, and continuously monitoring and adjusting to ensure that the measures taken bring the desired success.

    How do I choose the right conversion optimization agency?

    The right conversion optimization agency is selected by considering criteria such as experience, proven track record, industry knowledge, services offered and customer reviews. It's important to find an agency that has a deep understanding of your company's specific challenges and goals and has a proven track record of successfully completing similar projects.

    What services do conversion optimization agencies offer?

    Conversion optimization agencies offer a variety of services, including website analysis, A/B testing, user feedback analysis, content optimization, SEO optimization, and the implementation of improvements. These services aim to improve the user experience and increase the likelihood that visitors will take the desired actions on the website.

    Which industries benefit most from a conversion agency?

    Industries that benefit most from a conversion agency are e-commerce, SaaS (Software as a Service), financial services, travel and tourism and any other industry that relies heavily on online conversions. These industries can significantly increase their revenue and efficiency by improving conversion rates.

    How do you measure the success of conversion rate optimization?

    The success of a conversion rate optimization is measured by an increased conversion rate, improved ROI, lower bounce rates and higher user satisfaction. These metrics show whether the measures implemented are achieving the desired results and contributing to the achievement of corporate goals.

    How long does it take to see results from conversion rate optimization?

    The time until results of conversion rate optimizations become visible varies depending on the complexity of the changes and the scope of the optimizations, but can take from a few weeks to several months. Continuous testing and adjustment is necessary to ensure that the measures are successful in the long term.