SILBERTHAL

Storytelling

During the redesign of the shop, great emphasis was placed on creating an emotional visual style that inspires a love of cooking. To achieve this, we rely not only on product photography, but also on staged scenes such as the expressions of pleasure seen whilst dining or the joyful, absorbed face of an amateur cook in their own home.

User guidance

A shop should be as easy to use as possible so that customers of all ages can find their way around quickly. For this reason, care has been taken to ensure clear and straightforward user guidance.

Lack of trust

Clear benefits for users, such as free delivery options, telephone support, discounts, and clarity regarding payment methods and returns policies, appeal to every customer’s fundamental interests. For this reason, particular emphasis was placed on clear communication in the design.

AOV too low

The higher the turnover per customer, the more easily an online shop can be scaled. Through smart cross-selling and upselling, the average order value has increased significantly.

Slow loading time

A one-second delay results in a 7 per cent drop in the conversion rate! That is why, during the redesign, particular attention was paid to ensuring fast loading times, and unnecessary apps and snippets of code were removed.

Limited product information

Customers want to know exactly what they are buying and what benefits the product offers them. The product description has therefore been thoroughly revised and supplemented with visually appealing images.