Shopify Metafields - everything you need to know? 


Lukas Schmidt, February 15, 2024

Shopify Metafields - everything you need to know? 

Reading time: 4 minutes

In this article, I'll show you how you can add custom fields with Shopify Metafields and make your Shopify store even more attractive for your customers.

What are Shopify Metafields?

Shopify metafields are custom containers for products, variants, customers and other elements of your Shopify store. Essentially, metafields allow you to extend the standard information that Shopify provides for these elements.

The customizable data can be used in a variety of ways. Product customization, the integration of third-party apps, improved filter and search options and the creation of individual layouts and displays on the website are all made possible by Metafields.

What are the advantages of Shopify Metafields?

Metafields in Shopify make it relatively easy to add information to your online store that goes beyond the standard fields. This results in the following advantages for you:

  • More product information for customers.
  • Better user experience through filter function.
  • Optimized SEO for Shopify.

What are the requirements for Shopify Metafields?

With Shopify OS 2.0. you can now set up Shopify Metafields natively in your Shopify CMS, so no complex setup procedures are required. You just need to make sure that your Shopify OS and theme are up to date. 

How do I set up the Shopify metafields?

To set up a new metafield, proceed as follows:

You can find the settings for Shopify Metafields in the Custom data menu item.

Shopify Metafields - everything you need to know? , Golden Web Age GmbH

Define metafield: You must define the name of your metafield. A namespace is then generated automatically. You can use this to select the metafield later in the code. You cannot change this later.

Shopify Metafields - everything you need to know? , Golden Web Age GmbH

Next, you can choose which type of metafield you want to implement.

Shopify Metafields - everything you need to know? , Golden Web Age GmbH

Fill in metafield: You can now find your created metafield in the responsible interface in the backend. Product metafields appear at the bottom of the product pages. You can now fill in the information for the desired products here.

Shopify Metafields - everything you need to know? , Golden Web Age GmbH

And your additional information will be displayed in your Shopify store. 

How to display the metafields in your webshop

If you are using an Online Store 2.0 theme, you can connect almost all meta fields via the theme editor. This connection can be implemented at all positions displayed by the icon with the three disks.

Click to select the metafields that you have previously created as the source.

How to edit metafield definitions

If you always want to list meta fields in the backend as an input option for products or categories, you can pin them with the pin icon. 

To delete a metafield definition, you should first ensure that it is no longer associated with a theme. Otherwise display errors may occur. You can either delete only the definition or the values at the same time.

You can edit the meta field name, description and validation rules afterwards.

Examples for Shopify Metafields

Here you can see an example of a Shopify metafield. In this case, it consists of a text field and a corresponding product image. You can use meta fields to visually improve your Shopify store.

Shopify Metafields - everything you need to know? , Golden Web Age GmbH

Types of Shopify metafields

The categories of metafields in Shopify can be categorized into different groups or types depending on which Shopify object they are associated with. Here are some main categories of metafields based on the Shopify objects

Product metafields

Product metafields can be used to display additional information for different products. Notes on storage, material or country of origin, with product metafields your goods can be described in detail.

  • Allows you to specify additional information for products.
  • Saves characteristics that apply to all variants of the product.

Variant metafields

With Shopify variant meta fields, you can add product variant specific information to your store. This allows you to manage specific data for each product variant for different purposes such as:

  • Additional information can be added to a product variant.
  • Filter function using attributes for a high number of variants
  • Integration with apps and plugins

More metafields

There are also category metafields, customer metafields, order metafields and more. Metafields are used wherever you want to save additional information and call it up several times in different places. 

Conclusion - Shopify Metafields improves the customer experience

With Shopify Metafields, Shopify stores get many new possibilities to add additional information for products and variants, as well as to improve the user experience and search engine optimization.

The integration can take some time, but can be quite rewarding.

FAQ about Shopify Metafields

Does the use of metafields affect the performance of my Shopify store?

As a rule, metafields do not have a significant impact on performance. However, it is important to use them efficiently and avoid unnecessary metafields in order to optimize store performance.

What is the maximum number of Shopify meta fields?

Shopify itself does not set a maximum number for the metafields. However, a very large number of metafields can affect the database size and therefore the performance of the page.

Are there any third-party apps that make it easier to use metafields in Shopify?

Yes, there are several apps that can potentially make managing metafields easier and provide additional functionality for store data customization. I have mentioned a few for you above in the article.


Luke Schmidt

Senior SEO Consultant

As an SEO expert and content marketing manager, Lukas successfully increases the visibility of our clients in Google. He shares his in-depth knowledge of online marketing, SEO, e-commerce and Shopify on the Golden Web Age blog.

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