Shopify advantages

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Christian Waske, January 18, 2022

Shopify advantages

Reading time: 5 minutes

When it comes to shopping, there's hardly any way around online shopping. Ordering items on the Internet saves time and stress. Despite the easy accessibility of the products, the focus is still on the quality of the products and the seriousness of the suppliers. 

Accordingly, the most important aspect of the buying experience is the presentation of the online store. It has a significant influence on our decision to buy. For example, if a store doesn't seem professional enough, we will prefer to look for the product on another website first and buy it there. To prevent this from happening, companies that rely on the sale of products have to put a lot of effort into their online store.

But this is where the next problems can arise. 

You don't have enough knowledge in programming or you don't want to spend huge amounts of money on web designers. And of course you don't have the time to take care of things like server hosting. But maybe you don't want to give up the dream of your own business and the corresponding online store that easily. Shopify offers a remedy for exactly these problems.

But what is Shopify, anyway?

What is Shopify?

Simply put, Shopify is a service that allows anyone to build their own online store in the shortest time and as straightforwardly as possible. The Canadian company is a cloud-based store system. You can also say that it is a so-called "Software as a Service" system.

This means that the "Shopify" service can be considered a service and is offered as such. Shopify is therefore offered in a subscription format. As a result, Shopify takes care of all additional work steps itself in order to relieve the customer as much as possible. These can be work steps such as server hosting, integration of HTML elements, programming or the installation as well as checking of updates.  

But let's take a closer look at the benefits of Shopify.

Shopify is straightforward

Shopify offers the possibility for even technically inexperienced users to create their own online store. Shopify offers a so-called "modular system" for this purpose. So you can easily add backgrounds to your store, change fonts and much more. All this is just by a few clicks on labeled fields. For example, you can change your background color by clicking on the sub-item "Colors".

If you now want to add products to your own store, this is no challenge either. That is, write a few product names and descriptions in the predefined text fields, insert a few product images in a predefined image field and your own online store already has its first products, including accompanying material in the form of images.

By clearly labeling the selection options, Shopify creates a very user-friendly and easy-to-understand editing interface. It is also pleasant to have a direct overview of all setting options without having to search for them in several submenus.

Now you might think that Shopify is not suitable for experienced users, but this is not the case.

Shopify also offers users who have the necessary knowledge the possibilities to apply it. Thus, the system offers the possibility to view the code of the frontend (design) at any time.

You can access the HTML and CSS code here. This option allows you to manually change the position of the images, the size of the images, the color of the font, the size of the font, links to other websites, background videos and images and much more.

So, while you can rely on Shopify's design template for your final design, with the necessary programming knowledge, you are able to get a bit more out of it.

Nevertheless, the template provided by Shopify for an initial store design is perfectly sufficient to create a professional and clearly designed online store. 

You want to build an online store and sell online?

Try Shopify now for free


Shopify is trustworthy! The company is now trusted by over 1,000,000 users worldwide. These users include all kinds of companies from large to small. However, among them are also giants, such as Red Bull, Tesla or Budweiser. In other words, billion-dollar companies that entrust Shopify with their stores. Shopify now employs 5,000 people.

Even when questions arise about the online store, you can rely on Shopify. You can contact the Shopify Help Center directly on the official site of the service to get advice on your problem.

Shopify also has a good approach when it comes to data protection. Shopify analyzes which data is really needed by the user and only stores this data. All other data is deleted or anonymized by the service. 

Likewise, Shopify does not share the data with third parties. If a third party attempts to access your data, Shopify will not allow them to do so without your consent. This way, Shopify not only secures your data from others, but also protects your privacy. 

But Shopify supports users not only on the issue of privacy and questions about the store, but also beyond. 

The current Corona situation shows how much this support can be relied upon. In the wake of the Corona crisis, the company has recognized that there are many merchants who are struggling with financial bottlenecks. So Shopify has decided to make certain functions of cost-intensive subscription variants available in the less expensive Basic plan as well.

So you can rely on Shopify!

Accessibility and time savings 

Shopify allows not only easy operation and editing of their own project, but also numerous access options. Due to the cloud system, no installation is necessary for the users. This means one is not tied to a specific device, let alone a location, with the use of the service. Shopify can be accessed by any device at any time in any place, as long as there is an Internet connection. 

In addition, the cloud system saves the user a lot of time, as there is no hosting (looking after servers). The hosting is monitored and done by Shopify itself. This saves a lot of time for the individual user. On top of that, there is also the offer of automatic updates. So you don't have to worry about how secure these updates are or how to install them, since all this work is taken care of by the Shopify team. 

You want to build an online store and sell online?

Try Shopify now for free

Stay up to date

In a rapidly changing world, merchants can sometimes worry about being left behind in terms of technology. However, when using Shopify, you don't have to worry about that. Shopify is constantly being worked on. The development of the system has by no means come to an end - on the contrary! On the contrary, Shopify keeps an eye on the current market and the development of e-commerce. 

Thus, Shopify constantly offers new and improved possibilities to improve one's own online store and thus adapt it to the current circumstances. This is mandatory in order to always offer a contemporary and modern store. 


For all those who want to realize the dream of their own online store, Shopify offers attractive and user-friendly options. Whether you build your store using the modular system or want to customize the code yourself down to the smallest detail - Shopify offers everyone the opportunity to build and operate a professional online store with little effort.
So Shopify is a good choice for absolute beginners as well as for medium-sized stores. If you have any questions, you can contact us at any time. As a Shopify agency, we will be happy to advise you.

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Christian Waske

Managing Director & CRO expert

Christian is Managing Director of Golden Web Age GmbH and an expert in search engine optimization. With his knowledge, he has already been able to place many well-known companies on page 1 of Google.

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