Conversion Rate Calculator

Would you like to know how much revenue potential your online shop has? With our conversion rate calculator, you can find out in just a few seconds! Quickly and easily work out how even small improvements to your conversion rate can impact your revenue.

What is the conversion rate?

The conversion rate shows how many of your website visitors carry out a desired action – for example, a purchase, a contact enquiry or a newsletter subscription. It is expressed as a percentage and is one of the most important metrics in online marketing.

Sample calculation:
If 1,000 visitors come to your shop and 30 of them make a purchase, your conversion rate is 3 per cent.

Formula:
Conversion rate = (number of conversions / number of visitors) × 100

Why is the conversion rate so important?

Improving your conversion rate has a direct impact on your turnover – without you having to spend any more money on advertising. Even a 1 per cent increase can result in a rise in turnover in the five- or even six-figure range, depending on your traffic.

Conversion Rate Calculator: You could boost your turnover by this much!

Use our handy conversion rate calculator now to find out how much of an impact a better conversion rate will have on your turnover:

🧮 Conversion Rate Calculator

The calculator automatically shows you how much extra turnover you could generate – without any extra traffic.

What constitutes a good conversion rate?

The answer depends very much on your sector, target audience and product. In e-commerce, the average conversion rate is around 1–3 per cent. Premium products or complex services often have lower rates, whilst niche products or strong brands can achieve significantly higher rates.

Tips for conversion optimisation

If you know where you currently stand, you can make targeted adjustments. Here are a few quick ways to make a difference:

• Improving loading times (PageSpeed)
• Clearer calls to action (CTAs)
• Elements that build trust, such as quality marks, reviews or testimonials
• Mobile optimisation
• Structuring and adding an emotional touch to product pages

Conclusion

A good conversion rate calculator helps you uncover your online shop’s hidden potential. Once you know what’s possible, you can work specifically on making your website more profitable – and thus get more out of your existing traffic.