Grünbeck Water-
Recycling Ltd
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT
- HTML / CSS
- JS
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT
- HTML / CSS
- JS
Grünbeck Wasseraufbereitung GmbH supplies water treatment systems for private households, the catering sector and commercial premises. Its main areas of focus are installation technology for buildings, process water treatment for power stations and the food and beverage industry, water treatment for care homes, and swimming pool technology.
As a medium-sized company, Grünbeck also has an in-house IT department.
The
Problems
Grünbeck offers a wide variety of products at various locations throughout Germany. As a result, the website is very comprehensive. Here, interested customers can find all the information they need about the products, the services and contact details.
- As Grünbeck offered a wide range of water treatment products for a diverse range of customer groups, it was often difficult for customers to choose the right product. Customers often did not know which product was right for them.
- As Grünbeck has a wide range of service staff, branches and contact points throughout Germany, it was difficult for customers to quickly find the right person to speak to or the correct point of contact for their specific regional location.
Our
Solutions
- To enable customers of Grünbeck Wasseraufbereitung GmbH to find the right product quickly and easily, the product selection process had to be completely rethought. We began by developing a concept that would allow the various products to be grouped into categories. To this end, we identified which features are relevant to the different target groups. We then used this to formulate simple questions for customers, which they can answer without any specialist knowledge, enabling them to find the right product quickly and easily.
To make this process as user-friendly as possible, an interactive quiz funnel was developed for the website. Help texts and explanations were also incorporated into this to ensure that the process is easy for everyone to understand.
As well as being user-friendly, the process was also designed to be optimised for conversion. To this end, a progress indicator showing the individual steps was integrated into the quiz funnel to help customers understand which stage of the quiz they are currently at. Furthermore, all elements, such as the navigation bar, etc., were hidden so as not to distract the user whilst answering the individual questions. Care was also taken to provide positive reinforcement to the user whilst they were answering the questions. Clear colour schemes and small gamification elements encourage them to answer all the questions. - To ensure that customers can also find the contact details of their local branch quickly and easily, we have also completely rethought the process of getting in touch. The aim was to ensure that the individual contact details were no longer listed in a confusing block of text, but were presented in a more appealing way.
To this end, we designed a map of Germany in line with Grünbeck’s corporate identity. This was then animated and optimised for fast loading times. This means that customers can now very easily find the relevant contact details by selecting their federal state.
Others
Case studies
Grünbeck Water Treatment GmbH
Web design, user experience, web development
- HTML / CSS
- JS
Development of various features for the Grünbeck website. These included a funnel to help users find the right product and an interactive map of Germany showing an overview of Grünbeck’s branches.
Miomente GmbH
CRO consultancy, web design / programming, tracking
- Magento
- HTML / CSS
- JS
- Google Analytics
- Google Tag Manager
Design and implementation of a comprehensive e-commerce tracking system using Google Analytics and Google Tag Manager. Consultancy on conversion optimisation and programming of the new product page.
"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
More customer testimonials
