Grünbeck water
treatment GmbH
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT
- HTML / CSS
- JS
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT
- HTML / CSS
- JS
Grünbeck Wasseraufbereitung GmbH offers water treatment systems for private households, restaurants and businesses. The focus is on installation technology for buildings, process water treatment for power plants as well as the food and beverage industry, water treatment for care facilities and swimming pool technology.
As a medium-sized company, Grünbeck also has an in-house IT department.
The
problems
Grünbeck offers a wide range of products at various locations throughout Germany. Therefore, the website is very extensive. On it, interested customers can find all information about the products, the service and contact information.
- After Grünbeck offered many different products for water treatment for a wide range of target groups, it was often difficult for the customer to choose the right product. Customers often did not know which product was right for them.
- Since Grünbeck has many different service employees, branches and contact points throughout Germany, it was difficult for customers to quickly find the right contact person or contact for the respective regional location.
Our
solutions
- To ensure that customers of Grünbeck Wasseraufbereitung GmbH can find the right product quickly and easily, the product selection process had to be completely rethought. We first developed a concept to differentiate the various products into categories. To do this, we worked out which features are relevant for the different target groups. We then formulated simple questions for the customer, which they can answer without any further specialist knowledge in order to find the right product quickly and easily.
In order to make this process as user-friendly as possible, we developed an interactive quiz funnel for the website. Help texts and explanations were also integrated into this to make the process understandable for everyone.
In addition to user-friendliness, the process was also designed to optimize conversion. For this reason, a progress indicator for the individual steps was also integrated into the quiz funnel to show customers which step of the quiz they are currently in. In addition, all elements such as the navigation, etc. were hidden so as not to distract the user when answering the individual questions. Care was also taken to positively encourage the user to answer the questions. A clear color scheme and small gamification elements encourage the user to answer all questions. - To ensure that customers can also quickly and easily find the contact details of the relevant regional branch, we also rethought the contact process from the ground up. The individual contact details were no longer to be listed in a confusing text display, but were to be presented in a more appealing way.
To this end, we designed a map of Germany to match Grünbeck's corporate identity. This was then animated and optimized for a good loading time. Thus, customers can now easily find the appropriate contact data based on the federal state.
Other
case studies
Grünbeck water treatment GmbH
Web design, user experience, web development
- HTML / CSS
- JS
Development of various features for the Grünbeck website. Among other things, a funnel for finding the right product and an interactive map of Germany for an overview of Grünbeck's branches.
Moments GmbH
CRO consulting, web design / programming, tracking
- Magento
- HTML / CSS
- JS
- Google Analytics
- Google Tag Manager
Concept and implementation of a full-fledged eCommerce tracking with Googel Analytics and Google Tag Manager. Consulting regarding conversion optimization and programming of the new product page.
Satisfied
partners
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"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
"Myself and my team have received wonderful support from Christian at Golden Web Age. With web services being vital for businesses it's an incredibly important area not to overlook. The help, speed, and professionalism from Golden Web Age has been superb and exactly what we needed to get to our customers ASAP. We wouldn't hesitate to use the Christians services for all website requirements in the future."
"After a recommendation, we started working with Golden Web Age. Already in the first A/B tests the conversion rate could be increased significantly. Along the developed strategy, we now regularly test and raise potentials in our online store. Super communication, very easy to reach, very clear structuring. Clear recommendation!"
"The GWA team around Christian Waske has been optimizing our webshop, SEO and online marketing for SoulSpice for a few months now. After just a few weeks, we have already seen a big leap forward in these areas. A really good investment. We especially appreciate the experience, professionalism and proactive approach."
"Great cooperation and even better result. The agency works in a very professional and focused way, bringing in their own ideas and suggestions for improvement and not just blindly listening to the client. The work was very high quality and our desired results were delivered in a timely manner. During the go-live of the new store, the support was really there every minute. Our project was managed by one of the owners (Christian Waske) and we will continue our cooperation based on our experience with Golden Web Age. A highly professional and small agency that is absolutely worth the money and totally fair. I'm happy to recommend it to others."
"The cooperation with Golden Web Age has always been a success.
crowned. The team works extremely meticulously and, by asking critical questions, also sees beyond
beyond the end of one's nose by asking critical questions. This is exactly how we imagine a professional collaboration. Clear
recommendation!"
"I have been working with GWA for a long time and in many different ways: For a wide variety of brands and companies, use cases, and a wide variety of system/IT requirements. My schedules have always been tight and my goals high. And I have always been extremely satisfied with the results that have been delivered. Especially the communication is flawless and at eye level. Crystal clear recommendation and I'm already looking forward to the further projects with you!"
"Thanks to Chris and team!
Without you, Lehrer-news.de would never have become so chic and successful so quickly :)
Best regards from Berlin"
"I had Golden Web Age redo my entire website. The communication and implementation were flawless. They took some of the work off my plate as a result, allowing me to focus on my main business again. Would book the service again and again :-) Thank you guys - especially Chris!"
"Perfect, proactive communication and advice, absolutely fair prices, wide-ranging know-how and expertise - I have rarely been so satisfied when working with an agency. The service concept is really lived here, all time agreements are met and usually exceeded, the agency sees itself not only as a bluntly executing service provider but also thinks along and makes clever suggestions. I couldn't have wished for better project management. Young minds that understand how modern web presences should be."
"The consulting and performance in the area of web design, SEO optimization and programming as well as texting are absolutely high quality. Very clear recommendation for all who want to bring your web presence to the next level! Thank you very much"
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