HAPPY TURTLE

Goals
of the project

Since the beginning of Happy Turtle's foundation, Golden Web Age has been supporting the brand, providing advice and creating the online store for the Munich-based startup. To use a cost-effective and scalable store solution, the store system Shopify was used from the beginning.

Two things in particular were important:

• Excellent storytelling was used to bring the topic of sustainability to the forefront.
• The store should be very well conversion-optimized right at the beginning to get as many people as possible to buy.

Our
Implementation

Storytelling
In order to achieve these goals, numerous storytelling elements were integrated on the homepage and product page. In line with the brand name, cute turtles were used in particular. To raise awareness of the issue of environmental pollution, a video was integrated that shows the negative impact of plastic on turtles. In addition, Aliosha as the founder of Happy Turtle was highlighted to provide insights behind the brand.

Conversion optimization
For a higher conversion rate, numerous best-practice optimizations were integrated from the very beginning.

These include in particular:

• Prominent top bar to highlight free shipping
• Eye-catching call-to-action button with ideal size for clicking
• Highlight the fast delivery time
• Coloring the price in red to take away the price pain of the customer
• Integration of numerous elements to strengthen trust (ratings, seals, etc.)
• Highlighting the means of payment that customers can use
• Use of a sticky add-to-cart button on the product page