HAPPY TURTLE
Shopify Shop
- Shopify
- Conversion Optimisation
- Online Marketing
Happy Turtle is a German online shop specialising in sustainable straws.
Nowadays, 64 million straws are used every day across Europe, most of which are made of plastic. The vast majority of these end up as plastic waste in our oceans, where they pose a threat to marine life and our ecosystem.
Given this huge amount of plastic waste, Happy Turtle has made it its mission to stop the pollution of the oceans caused by single-use plastic items and offers environmentally friendly alternatives to plastic straws.
True to the motto: From nature for nature
Objectives
of the project
Ever since Happy Turtle was founded, Golden Web Age has been supporting the brand, providing consultancy and setting up the online shop for the Munich-based start-up. To ensure a cost-effective and scalable shop solution, the Shopify platform was chosen from the outset.
Two things were particularly important in this regard:
- The aim is to bring the issue of sustainability to the fore through excellent storytelling.
- The shop should be very well optimised for conversion right from the start, in order to encourage as many people as possible to make a purchase.
Our
Implementation
Storytelling
To achieve these objectives, numerous storytelling elements were incorporated into the homepage and product pages. In keeping with the brand name, cute turtles were featured in particular. To further raise awareness of the issue of environmental pollution, a video was also included, showing the negative impact of plastic on turtles. Furthermore, Aliosha, the founder of Happy Turtle, was featured to provide an insight into the brand.
Conversion optimisation
To achieve a higher conversion rate, numerous best-practice optimisations were incorporated right from the start.
These include, in particular:
- Prominent top bar to highlight free delivery
- Eye-catching call-to-action buttons that are the perfect size for clicking
- Highlighting the fast delivery times
- Displaying the price in red to take the sting out of the cost for the customer
- Incorporation of a wide range of features designed to build trust (reviews, trust badges, etc.)
- Highlighting the payment methods available to customers
- Using a sticky ‘Add to Cart’ button on the product page
Others
Case studies
Grünbeck Water Treatment GmbH
Web design, user experience, web development
- HTML / CSS
- JS
Development of various features for the Grünbeck website. These included a funnel to help users find the right product and an interactive map of Germany showing an overview of Grünbeck’s branches.
Miomente GmbH
CRO consultancy, web design / programming, tracking
- Magento
- HTML / CSS
- JS
- Google Analytics
- Google Tag Manager
Design and implementation of a comprehensive e-commerce tracking system using Google Analytics and Google Tag Manager. Consultancy on conversion optimisation and programming of the new product page.
"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."
"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"
"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."
"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."
"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"
"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"
"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"
"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"
"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."
"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"
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