Our services
  • Web design,
  • User Experience,
  • Web development,
  • SEO & Analytics
Our services
  • Web design,
  • User Experience,
  • Web development,
  • SEO & Analytics

NATURALISDOG

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The customer

TAILOR-MADE SOLUTIONS

NATURALIS DOG is a Swiss online shop specialising in natural, high-quality dog food. When selecting their products, the founders do not simply prioritise the finest food-grade ingredients. As passionate dog owners, it is important to them that every product meets the highest possible quality standards whilst also having an optimal effect on their four-legged friends’ health. Naturalis DOG stands for species-appropriate nutrition of a special kind – for a long, healthy dog’s life. Together.

Web design
Intuitive, needs-based navigation for dog owners, with a clear filtering system based on dietary issues. A responsive display of the Naturalis DOG product range across all devices, from wet food to treats.
Product presentation
Redesign of the product pages with a focus on natural ingredients such as superfoods and herbs. Integration of the 4.9-star customer ratings and high-quality product photography to convey the premium quality.
Performance optimisation
Speeding up the platform through code optimisation, particularly in relation to product filters and the ordering process. A streamlined newsletter sign-up process and shopping basket for over 3,400 satisfied dog owners.

THE PROBLEMS

Optimising the focus on health

The product presentation, which was already good, has been focused even more strongly on the health benefits. Superfoods, natural herbs and special ingredients such as devil’s claw are now presented in even greater detail, highlighting their positive effects on dogs’ health.

Simplifying the selection of requirements

The tried-and-tested selection system has been enhanced with an even more intuitive filter function, which helps dog owners find the right product even faster – whether they’re dealing with coat, digestive or joint problems.

Strengthening trust-building

The existing positive customer reviews (4.9 stars) and over 3,400 satisfied dog owners have been given even more prominence, complemented by the moving story of Nicky the dog.

Enhanced transparency

The high quality of the ingredients (60 per cent meat content, food-grade) has been further emphasised by an even more detailed list of all ingredients and their origins.

Strengthening customer loyalty

The existing newsletter system has been enhanced to allow personalised entries of a dog’s name, age and breed, complemented by an attractive 10 per cent discount for new customers.

Optimisation of product categories

The functional categorisation has been refined to create an even clearer structure, making it even more intuitive to navigate between wet food, dry food and treats.

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Our solutions

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Optimisation of the Naturalis DOG shop
The new design emphasises Naturalis DOG’s premium positioning as a supplier of natural dog food and appeals even more specifically to health-conscious dog owners.
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