Our service
  • Web design,
  • User Experience,
  • Web development,
  • SEO & Analytics
Our service
  • Web design,
  • User Experience,
  • Web development,
  • SEO & Analytics

NATURALISDOG

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The customer

INDIVIDUAL SOLUTIONS

NATURALIS DOG is a Swiss online store for natural, high-quality dog food. The founders not only attach great importance to the best food-quality ingredients when selecting their products. As passionate dog owners, it is important to them that every product meets the highest possible quality standards and at the same time has an optimal effect on the health of their four-legged friends. Naturalis DOG stands for species-appropriate nutrition of a special kind - for a long, healthy dog life. Together.

Web design
Intuitive needs navigation for dog owners with a clear filter structure according to nutritional problems. Responsive presentation of the Naturalis DOG product world for all end devices, from wet food to treats.
Product presentation
Redesign of the product pages with a focus on natural ingredients such as superfoods and herbs. Integration of 4.9-star customer ratings and high-quality product photography to convey premium quality.
Performance optimization
Acceleration of the platform through code optimization, especially in the area of product filters and the ordering process. Efficient newsletter sign-up and shopping cart for over 3,400 satisfied dog owners.

The PROBLEMS

Optimization of health orientation

The already good product presentation has been focused even more strongly on the health benefits. The superfoods, natural herbs and special ingredients such as devil's claw are now presented in even greater detail with their positive effects on dog health.

Simplification of the selection of requirements

The tried-and-tested selection system has been supplemented by an even more intuitive filter function that guides dog owners even more quickly to the right product - whether for coat, digestive or joint problems.

Expansion of confidence building

The existing positive customer reviews (4.9 stars) and over 3,400 satisfied dog owners were given even more prominence, complemented by the moving story of dog Nicky.

Extended transparency

The high quality of the ingredients (60% meat content, food quality) has been reinforced by an even more detailed list of all ingredients and their origin.

Intensification of customer loyalty

The existing newsletter system was expanded to include personalized entries of dog name, age and breed, supplemented by an attractive 10% discount for new customers.

Optimization of product categories

The functional categorization has been refined with an even clearer structure that makes navigating between wet food, dry food and treats even more intuitive.

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Our solutions

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Optimization of the Naturalis DOG Shop
The new design underlines the premium positioning of Naturalis DOG as a provider of natural dog food and appeals even more specifically to health-conscious dog owners.
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