SOULCAKES INGOLSTADT

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The customer

TAILOR-MADE SOLUTIONS

SOULCAKES is a charming café and patisserie in Ingolstadt city centre. When selecting her products, founder Lisa places great importance not only on fresh, homemade ingredients, but also on the specific dietary needs of her guests. As a passionate pastry chef and someone who suffers from allergies herself, it is important to her that every product meets the highest quality standards whilst also being adaptable to different dietary requirements. Soulcakes stands for a special kind of indulgence – vegetarian, vegan and with great attention to detail.

Web design

Development of an inviting design that digitally conveys the café atmosphere. The intuitive navigation guides visitors from the menu to ordering cakes – displayed perfectly on all devices.

Product presentation

Design of high-quality product pages with a focus on handmade cakes and vegan specialities. Inclusion of allergen information and professional food photography. Highlighting of the company’s specialities, such as branded biscuits.

Performance optimisation

Development of a technically optimised platform with fast loading times in the cake designer and ordering process. Implementation of an efficient company contact form and shopping basket system to ensure a seamless customer journey.

THE PROBLEMS

An emotional appeal

A website should authentically convey the cosy café atmosphere and the homemade specialities. To this end, a warm visual style was developed, featuring genuine café moments and detailed product shots.

Cake orders

Ordering a personalised cake online should be intuitive. The new cake designer guides customers step by step through the choice of size, filling and decoration to create their perfect cake.

B2B communication

Corporate clients require specialised services such as branded cookies or catering. A dedicated B2B section featuring case studies and a simplified enquiry form makes it easy to get in touch.

Mobile use

Many customers check opening hours or the menu whilst out and about. The new responsive website ensures that all this information is easily accessible on smartphones.

Café Integration

As a café offering a wide range of vegan and allergy-friendly options, transparency is key. Clear labelling of all ingredients and allergens gives customers peace of mind when making their choice.

Information for people with allergies

As a café offering a wide range of vegan and allergy-friendly options, transparency is key. Clear labelling of all ingredients and allergens gives customers peace of mind when making their choice.