SOUL SPICE
The
Customer
Soul Spice is a German online shop specialising in high-quality organic spices.
Hand-harvested organic produce allows for the use of carefully selected, fresh ingredients and ensures that spice farmers are paid a fair wage.
The
Problems
Storytelling
Soul Spice clearly sets itself apart from its competitors through the fair and sustainable production of its spices. This should be emphasised through emotional storytelling.
User guidance
A shop’s interface should be as straightforward as possible so that customers of all ages can find their way around quickly. The aim was to provide clear and simple user guidance.
Slow loading time
A one-second delay results in a 7 per cent drop in the conversion rate! That is why, during the redesign, particular attention was paid to ensuring fast loading times, and unnecessary apps and snippets of code were removed.
Understanding the product
What makes Soul Spice’s products special is that they are produced fairly and handmade. This should also be communicated clearly and in an easy-to-understand way on the product pages.
Our
Solution
By implementing targeted optimisation measures on the shop, we were able to increase turnover by 43 per cent in the first four weeks alone.
We have implemented various optimisation measures on the shop to build greater trust in the products and the shop itself. Furthermore, the average basket value has been significantly increased through intelligent upselling and cross-selling.
We are delighted to be working with the SOUL SPICE brand on a long-term basis and to build on these successes in the future.
