Wholey
WEB DESIGN, USER EXPERIENCE, CRO
Shopify • UI/UX Design • Conversion Optimisation
Case: Wholey
Wholey is a German brand specialising in premium smoothie bowls, shakes and smoothies to make yourself. These are perfect as a quick, healthy breakfast or a snack between meals.
100% organic, vegan and natural!
The products are sold both offline through retailers such as Rewe and Edeka, and directly to end customers via the Shopify online shop.
The hypothesis
"IF we present the product benefits more clearly and optimise the Buy Box,
THEN the AddToCard ratio for the set increases,
"BECAUSE the customer understands the product and its benefits better."
The test:
Redesign
Buy Box
Optimisation
Revision of the Buy Box to improve clarity and highlight the product’s key USPs and benefits.
Integration of payment methods
To boost confidence in the shop, icons representing the available payment methods have been added below the Buy Box.
Extended product description
An illustrated step-by-step guide has been added to the product description to make it clearer to customers how to prepare the bowls.
Comparison table
Expansion of the product description to include a comparison table, with the aim of presenting the advantages of Wholey over other products more clearly.
Optimisation of loading time
A one-second delay results in a 7 per cent drop in the conversion rate! That is why, during the redesign, particular attention was paid to ensuring fast loading times, and unnecessary apps and code snippets were removed.
The
Results
Thanks to our many years’ experience in optimising Shopify shops, we were able to achieve a 26.1 per cent increase in the ‘Add to Cart’ rate and a 4.2 per cent improvement in the overall conversion rate in our very first test. As a result, the page value has also risen by 28.2 per cent.
