- Shop redesign,
- Product detail pages,
- User Experience,
- Long-term care
- Shop redesign,
- Product detail pages,
- User Experience,
- Long-term care
PEPLEMENT
BY THE PDP
ABOUT THE RELAUNCH
Peplement combines supplements with a calm, thoughtfully designed brand identity. In the shop, this identity must also underpin the product range: visitors want to understand the range, make sense of product details and be able to choose between individual products and bundles.
Our collaboration began with the product detail page. This developed into a long-term partnership and eventually led to the commission to redesign the entire online shop. The complete redesign is now live and extends the work that began on the product detail page across the entire website.
The challenges
On the product detail page, a general interest is transformed into a specific choice. It therefore marked the start of our collaboration and served as the starting point for the shop’s further design.
Performance Nutrition and Women’s Edition need clearly identifiable entry points. The navigation should provide access to the different product ranges whilst also conveying how they are united under the Peplement brand.
When it comes to supplements, customers want to see more than just the packaging. Product descriptions and further details should be presented in a logical order, with the images complementing the relevant information.
Individual products, quantities and bundles cater to different purchasing needs. The available options should be clearly displayed on the product page so that visitors can make their selection in the context of the product itself.
Peplement’s calm visual style needed to be maintained when navigating between pages. Colours, typography and product presentation therefore had to be consistent across the homepage, categories and product detail pages.
A revamped PDP is just one part of the shopping experience. For the full relaunch, the aim was to ensure a consistent design and user journey from the moment the user first lands on the site right through to the actual selection of a product.
Our solutions
Building on our work on the product detail page, we have taken the overall shop experience a step further. The relaunch links the entry point via the homepage with navigation through the product categories and the information provided on individual products.
The new design maintains consistency in Peplement’s visual identity across all these stages. On the product detail pages, the focus is on product imagery, information and selection options. The complete shop redesign has already been launched and marks the next step in our long-term collaboration.
The result
Peplement’s new shop is live. What began as a simple entry point via the product detail page has evolved into a complete redesign that brings together the homepage, product range and product pages under a unified design.
The relaunch demonstrates how a long-term collaboration can develop: the insights gained from the first phase are incorporated into the next step, until the entire shop is designed as a cohesive shopping experience.