Miomente – Golden Web Age GmbH

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Miomente GmbH

Comprehensive enhanced e-commerce tracking

Digital Analytics
Web tracking
Online Marketing

Miomente is a voucher provider for culinary events in Germany, including cookery classes and whisky tastings. We at Golden Web Age were commissioned to design and provide IT support for a comprehensive tracking solution for Miomente’s entire website. We integrated the full Enhanced E-Commerce tracking solution. In addition, we added relevant tracking events to enable comprehensive web tracking of the website, the entire purchase and payment funnel, and the future optimisation of marketing activities.

The
Concept

In line with Miomente’s own voucher concept, we have designed the enhanced e-commerce tracking to cover all necessary and functional events. This involves adapting the Google Analytics setup, which is perfectly suited to a standard e-commerce environment. The aim: to ensure that all Miomente staff have access to the necessary web and user metrics, enabling them to find data-driven answers to their questions. The funnel structure also allows for a quick visual analysis of drop-offs and website issues experienced by Miomente users. The extended implementation of the tracking concept also enables the analysis of further key tracking events through which a user interacts with the website. Another positive side effect of this comprehensive concept is the extensive scope for A/B testing and the implementation of user-relevant features with statistical validity.

Technical
Implementation

We at Golden Web Age have enhanced the entire concept with detailed and comprehensive tracking snippets, which has enabled us to provide the IT team with a simple and self-explanatory basis for implementation. This made it possible to significantly reduce the effort involved in the technical integration and, in the event of queries, to explain the procedure in detail using specific snippets. In doing so, we focus on fostering a harmonious and goal-oriented relationship between IT, project managers and the business itself.

Grünbeck Water Treatment GmbH

Web design, user experience, web development

HTML / CSS
JS

Development of various features for the Grünbeck website. These included a funnel to help users find the right product and an interactive map of Germany showing an overview of Grünbeck’s branches.

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Miomente GmbH

CRO consultancy, web design / programming, tracking

Magento
HTML / CSS
JS
Google Analytics
Google Tag Manager

Design and implementation of a comprehensive e-commerce tracking system using Google Analytics and Google Tag Manager. Consultancy on conversion optimisation and programming of the new product page.

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Satisfied
Partners

Have a look through our Google reviews to find out more about us
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Samuel Drew, BMW Group

"My team and I have received wonderful support from Christian at Golden Web Age. As web services are vital for businesses, this is an incredibly important area that must not be overlooked. The assistance, speed and professionalism shown by Golden Web Age have been superb and exactly what we needed to reach our customers as soon as possible. We wouldn’t hesitate to use Christian’s services for all our website requirements in the future."

Thorsten Lüttger, PAKAMA athletics GmbH

"Following a recommendation, we began working with Golden Web Age. Even in the very first A/B tests, we saw a significant increase in the conversion rate. In line with the strategy they developed, we are now carrying out regular testing and unlocking potential in our online shop. Excellent communication, very easy to get hold of, and a very clear structure. Highly recommended!"

Boris Rafalski, Soul Spice

"The GWA team led by Christian Waske has been handling the optimisation of our online shop, SEO and online marketing for SoulSpice for several months now. After just a few weeks, we’ve already seen a huge leap forward in these areas. It’s been a really good investment. We particularly appreciate their experience, professionalism and proactive approach."

Matthias Schnizler, SILBERTHAL | premano GmbH & Co. KG

"Excellent collaboration and an even better result. The agency works in a highly professional and focused manner, contributing its own ideas and suggestions for improvement whilst not simply following the client’s instructions blindly. The work was of a very high standard and the results we wanted were delivered promptly. When the new shop went live, support was available every single minute. Our project was managed by one of the owners (Christian Waske) and, based on our experience with Golden Web Age, we intend to expand our collaboration further. A highly professional, small agency that is absolutely worth the money and completely fair. I’m happy to recommend them."

Michael Gobran, mindset coach

"Our collaboration with Golden Web Age has always been a resounding success. The team works with great attention to detail and, by asking critical questions, thinks outside the box. This is exactly how we envisage a professional partnership. Highly recommended!"

Sabine Anna Engel, Frida & Fritz

"I have been working with GWA for a long time and in a wide variety of contexts: for a diverse range of brands and companies, use cases and a wide variety of system and IT requirements. My deadlines have always been tight and my objectives high. And I have always been extremely satisfied with the results delivered. The communication, in particular, is flawless and on an equal footing. I wholeheartedly recommend them and look forward to working on further projects with you!"

Nicolas Colsman, Teachers’ News

"Thanks to Chris and the team! Without you, Lehrer-news.de would never have become so stylish and successful so quickly :) Best wishes from Berlin"

Bastian Kunkel, Insurance with a brain

"I had Golden Web Age completely redesign my website. The communication and the implementation were flawless. They’ve taken a lot of the work off my hands, so I can focus on my core business again. I’d book this service again in a heartbeat :-) Thank you all – especially Chris!"

Maike Retzer, Miomente GmbH

"Excellent, proactive communication and advice, absolutely fair prices, a wide range of expertise and specialist knowledge – I have rarely been so satisfied working with an agency. The customer-focused approach is truly put into practice here; all deadlines are met and usually exceeded; the agency doesn’t just see itself as a service provider that merely carries out instructions, but thinks proactively and makes clever suggestions. I couldn’t have asked for better project management. Young minds who understand what modern websites should be like."

Igor Posikow, solicitor

"The advice and service provided in the areas of web design, SEO optimisation and programming, as well as copywriting, are of the very highest standard. I would definitely recommend them to anyone looking to take their website to the next level! Many thanks"