SILBERTHAL

As part of the shop’s redesign, an emotional visual style was created to inspire a love of cooking – featuring product photography and authentic scenes such as moments of enjoyment whilst eating or the focused home cook at work.

A shop should be as easy to use as possible so that customers of all ages can find their way around quickly. For this reason, care has been taken to ensure clear and straightforward user guidance.

Clear benefits for users, such as free delivery options, telephone support, discounts, and clarity regarding payment methods and returns policies, appeal to every customer’s fundamental interests. For this reason, particular emphasis was placed on clear communication in the design.

The higher the turnover per customer, the more easily an online shop can be scaled. Through smart cross-selling and upselling, the average order value has increased significantly.

A one-second delay results in a 7 per cent drop in the conversion rate! That is why, during the redesign, particular attention was paid to ensuring fast loading times, and unnecessary apps and snippets of code were removed.

Customers want to know exactly what they are buying and what benefits the product offers them. The product description has therefore been thoroughly revised and supplemented with visually appealing images.