Shopify Plus Benefits – The 11 Key Benefits

Shopify Plus is Shopify’s premium solution and offers significant benefits for businesses that need a scalable, flexible and high-performance platform. To help you decide whether switching is worth it for your business, I’ve summarised the key benefits of Shopify Plus for you. In this article, you’ll find out what features really set Shopify Plus apart and whether switching makes sense for your business.

What is Shopify Plus?

I’ve already explained in detail what Shopify Plus is and how it differs from Shopify in this Shopify Plus article. Here’s the short version:

Shopify Plus is the enterprise version of Shopify, designed specifically for large businesses. It offers advanced features such as greater customisation options, enhanced scalability, bespoke automation (e.g. via Shopify Flow), and dedicated support. It is ideal for high-volume shops that require a stable and customisable system.

The benefits of Shopify Plus

#1 Scalability as a key benefit of Shopify Plus

With Shopify Plus, you can be sure that your shop is always accessible. You get access to the best servers, allowing you to benefit from maximum uptime. Even events such as Black Friday pose no challenge with the high-end plan. With up to 11,000 orders per minute, you’ll have plenty of capacity to scale.

#2 Personal Merchant Success Manager

With Shopify Plus, you’ll be assigned your own Merchant Success Manager – your direct point of contact for all matters relating to your shop. This expert not only helps you with technical issues, but also advises you on strategic matters. Among other things, your Merchant Success Manager will help you with:

1. Troubleshooting and optimisation: Quick solutions to technical challenges and helpful recommendations for optimising your shop.
2. Strategy development: Professional advice on growth strategies and opportunities for scaling, so that you can fully realise your shop’s potential.
3. Latest features and best practices: Regular updates on new Shopify features, as well as proven best practices from the most successful Shopify shops.

With the support of a Merchant Success Manager, you’ll save valuable time and gain access to exclusive insights that can help your business grow faster.

#3 Exclusive Shopify Plus apps

Shopify Plus customers have access to exclusive apps that offer advanced features to support efficient growth; here are a few examples:

1. Shopify Flow: Automate complex workflows such as stock management, marketing and customer service without the need for programming.
2. Launchpad: Makes it easier to plan and automate sales campaigns and product launches, for example with automatic price changes and stock updates.
3. Script Editor: Enables custom discounts and customisable checkout experiences, e.g. special discount rules and delivery options.
4. Bulk Account Inviter: Helps you create customer accounts efficiently and invite customers to the new shop.

These apps significantly improve efficiency and the customer experience, and are specifically designed to handle high volumes and complex requirements.

#4 Maximum customisation options for an optimised customer experience

Shopify Plus offers you unprecedented flexibility to customise your shop and get the most out of your brand. In addition to the high-quality standard themes, Shopify Plus allows for extensive customisation of your shop’s design and layout. In particular, the checkout area – exclusive to Shopify Plus customers – can be fully customised to suit your needs, ensuring seamless integration with your corporate identity.

To maximise the conversion rate, experienced conversion agencies can carry out A/B testing to identify exactly which design elements and features resonate most with your customers. Through this data-driven optimisation, you can create a personalised and high-performing shopping experience that not only boosts user satisfaction but can also significantly drive your shop’s turnover.

#5 B2B features of Shopify Plus

Whilst the standard Shopify plans are aimed solely at B2C retailers, Shopify Plus also allows you to run a B2B shop. Here are the features made possible by Shopify Plus:

1. B2B on Shopify: Enables you to create separate B2B shops or B2B sections within your existing shop, with customised price lists, discounts and net prices.
2. Customisable price lists and customer groups: Allows you to set customer-specific prices depending on order quantity or customer group.
3. Customised payment and delivery terms: Flexible payment and delivery options for major customers, such as 30-day net payment terms.
4. B2B-specific checkout: A customised checkout process for larger orders, e.g. with bespoke tax rates and payment solutions.
5. API integration: For seamless connections with ERP, CRM and other business systems to optimise the sales process.

#6 Content Delivery Network

By using a content delivery network, you can ensure that your shop is easily accessible from all corners of the globe. To achieve this, your shop is hosted across multiple server locations worldwide. This means customers can always connect to a server close to them. All of this happens automatically and in the background, of course. What would normally require a great deal of technical expertise and could incur high costs is handled for you by Shopify Plus.

#7 Lower costs

Shopify Plus is primarily designed for larger shops. This also means that, once sales reach a certain volume, Shopify Plus can be more cost-effective than the alternative plans due to lower transaction costs. Shopify Plus can therefore be cost-effective, although profitability varies from shop to shop.

#8 Accounts for staff

With Shopify Plus, there’s no limit on the number of staff accounts. So if your team has more than 15 people, you’ll reach the limits of the standard Shopify plans.

#9 Shopify Launchpad for automated sales campaigns

With Shopify Launchpad, you can schedule and automate sales campaigns and product launches down to the minute. This exclusive tool is particularly useful for events such as Black Friday or seasonal sales. You can set price changes, stock updates and checkout adjustments to run automatically, without having to intervene manually.

Launchpad also provides you with real-time analytics so you can track the success of your campaigns as they happen. This makes managing and running large-scale campaigns much easier and maximises revenue without any extra effort.

#10 Efficient process automation with Shopify Flow

Shopify Flow lets you automate recurring tasks in your shop, saving you valuable time. With this exclusive tool for Shopify Plus customers, you can easily create complex workflows using drag-and-drop, without needing any coding knowledge.

Examples of how Flow can be used include automatic stock level notifications, segmenting customers into specific groups, and identifying potentially fraudulent orders. By automating these tasks with Shopify Flow, you can reduce manual work and optimise your processes.

#11 Up to 10 shops possible

With Shopify Plus, you can run up to 10 shops simultaneously. This is ideal, for example, for an international setup where specific regions have their own shop. You then have full control and customisation options. This allows you to run promotional campaigns in specific regions independently of one another.

Is it worth switching to Shopify Plus?

As you can see from the benefits, Shopify Plus is primarily aimed at large, international companies.

The high monthly costs of Shopify Plus raise the question of when it is worth switching to Shopify Plus. Turnover is often used as the basis for assessing this. A turnover of approximately 800,000 USD per year can be taken as a guideline.

However, the decision should not be based solely on turnover; some of Shopify Plus’s features may be essential for your business. It is therefore a matter of assessing on a case-by-case basis whether the switch is worthwhile or not.

Conclusion: Shopify Plus is the right choice for large or internationally operating businesses

The benefits of Shopify Plus mean there are three types of business for which Shopify Plus makes sense. Firstly, it can be determined by the size and turnover of the business. With high turnover, the costs are recouped through lower transaction fees. Shopify Plus is also required for teams of more than 15 people, and the upgrade can be worthwhile for high scalability too.

The situation is similar for companies operating internationally; they benefit immensely from the advantages of Shopify Plus. The Content Delivery Network guarantees fast loading times worldwide, and the ability to set up to 10 shops simultaneously ensures ideal international set-ups.

Furthermore, Shopify Plus is relevant for B2B companies, as some essential features only work with the Enterprise solution.

If you’re considering upgrading to Shopify Plus and want to scale your online shop, as a Shopify agency, we’re the right people to talk to. Please feel free to contact us for an initial consultation, during which we’ll work with you to see how we can support you.

Frequently asked questions about the Shopify Plus benefits